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ONE OF SEVEN WAYS OF SEEING

Cognitive Biases

Recognize the shortcuts that quietly shape your judgment.

963 ideas to exploreArranged from A to Z
Cognitive Biasesintermediate

Implicit and Explicit Subadditivity

Implicit subadditivity occurs when the judged probability of an implicit disjunction (e.g., 'not a Democrat') is lower than that of the explicit disjunction (e.g., 'Republican or Independent'). Explicit subadditivity occurs when the probability of an explicit disjunction is less than the sum of its components' probabilities. Unpacking a category inflates probability judgments.

decision science · statistics↗

Improving Uncertainty Assessment

Various approaches from psychology and statistics, such as broadening the search for considerations, decomposing uncertainty, and using calibration data, can help reduce judgmental biases in assessing uncertainty in physical measurements.

statistics · education↗
Cognitive Biasesintermediate

In-group/Out-group Bias

The cognitive bias where individuals favor members of their own group over those in other groups, often leading to prejudice, stereotyping, and hostility towards outsiders.

sports · sociology↗

Inattentional Blindness

Inattentional blindness is the phenomenon where focused attention on a task causes people to miss unexpected but salient stimuli, as demonstrated by the famous 'invisible gorilla' experiment.

science · education↗
Cognitive Biasesintermediate

Induction (as a Cognitive Bias)

Taleb warns that observations from the past may support fragile generalizations when conditions change or variables interact. His critique concerns overconfidence in those generalizations, rather than induction being inherently a cognitive bias.

science · philosophy↗
Cognitive Biasesintermediate

Inferred Intent: Providing Google with a “Tell”

Search engines infer user intent from the phrasing of queries, leading to biased results that align with the user's implied stance. This can reinforce confirmation bias by returning results that match the positive or negative framing of the query.

technology · politics↗
Cognitive Biasesintermediate

Influence-from-Mere-Association Tendency

The human tendency to react to a person or object based on coincidental associations rather than its intrinsic qualities, often leading to misjudgments in purchases, relationships, and evaluations of messengers.

Thinking tools↗
Cognitive Biasesintermediate

Information bias

Information bias is the tendency to seek more information even when it will not change a decision. More information isn’t always better; with less information, people can often predict more accurately.

statistics · decision-making↗
Cognitive Biasesintermediate

Information Is Bad for Knowledge

More information can increase confidence without improving accuracy. Taleb uses image-recognition and forecasting studies to illustrate how early interpretations can persist even as additional details arrive.

business · education↗
Cognitive Biasesintermediate

Information Overload

The U.S. Navy's introduction of radar and VHF radio during WWII provided excessive information to commanders, causing confusion, delayed decisions, and operational breakdowns—demonstrating that more data can worsen decision-making.

technology · psychology↗
Cognitive Biasesintermediate

Information Processing Biases

Common cognitive biases that affect how information is processed, including availability, inattention to quality, anchoring, and nonregressive prediction.

decision_making · psychology↗
Cognitive Biasesintermediate

Inherent Limits on Adjustment

Speakers anchor in their own intentions and believe their utterances are more transparent than they really are, failing to adjust for the addressee's perspective.

education · psychology↗
Cognitive Biasesintermediate

Insensitivity to Features that Affect Enjoyment/Aversiveness

This cognitive bias describes how affective responses (liking/aversion) are often insensitive to objective features like probability or scope, leading to decisions that diverge from rational expected value, as demonstrated by experiments on electric shock avoidance and cold water pain.

economics · psychology↗
Cognitive Biasesintermediate

Insensitivity to Probability

Strong emotional reactions to an outcome can make people give too little weight to differences in its probability. Imagining a jackpot or a frightening loss may dominate the decision even when the odds change substantially.

economics · sociology↗
Cognitive Biasesintermediate

Intelligence, Self-Control, and Rationality

Kahneman reviews studies linking self-control, attention and cognitive performance, including an attention-training experiment with children. He also describes the Cognitive Reflection Test and Stanovich’s distinction between intelligence and the willingness to examine an intuitive answer.

education · business↗

Intergroup bias

Intergroup bias refers to the tendency to evaluate and treat members of one's own group more favorably than members of other groups, often unconsciously contributing to racism and discrimination.

politics · law↗
Cognitive Biasesintermediate

Intervention Bias

Intervention bias favors doing something without adequately comparing its benefits and harms with those of waiting. Taleb uses it to question action taken mainly because leaving a problem alone feels unacceptable.

medicine · science↗
Cognitive Biasesintermediate

Intuition: Marvels and Flaws

Kahneman contrasts art experts’ intuitive suspicions about a kouros with Gladwell’s account of Harding’s presidential appearance. He argues that intuition can reflect useful cues or question substitution, and that investigators should try to identify the basis of an intuitive judgment.

politics · sociology↗
Cognitive Biasesintermediate

Inverse Problem Fallacy

The inverse problem fallacy occurs when we assume that observed data perfectly represents the underlying distribution, ignoring that many different distributions can produce the same data. This is compounded by preasymptotics, where theories derived from idealized asymptotic conditions fail in real-world, finite-sample settings, especially in domains with fat tails.

science · philosophy↗

Irrational escalation

Irrational escalation means continuing a commitment because of past investment despite evidence that the next investment is not justified. The relevant comparison is between future costs and benefits, not whether earlier spending can be recovered.

business · economics↗
Cognitive Biasesintermediate

Isn't Wikipedia Biased?

The authors describe Wikipedia’s contributor demographics and efforts to address coverage gaps through edit-a-thons and outreach. Their historical account reports progress while acknowledging substantial remaining imbalances.

technology · education↗
Cognitive Biasesintermediate

It Depends on the Number of Monkeys

The more attempts there are, the more opportunities exist for an impressive result to arise by chance. Evaluating a selected winner requires information about the wider field and the probability of that result under a chance model.

economics · psychology↗

It Was Better Before. Much Better.

Erikson describes people denying their own resistance to change while readily seeing it in others. Within his personality-color framework, he recommends giving people he calls Greens time, detail, and small steps when introducing changes.

psychology · sociology↗
Cognitive Biasesintermediate

It’s a Small World!

A cognitive bias where people underestimate the likelihood of random encounters or coincidences because they fail to account for the vast number of possible combinations of people, places, and times.

statistics · psychology↗
Cognitive Biasesintermediate

Jumping to Conclusions

The tendency of System 1 to quickly form judgments based on limited information, which is efficient in familiar or low-stakes situations but risky and error-prone when the context is unfamiliar, stakes are high, or time is short.

statistics · economics↗
Cognitive Biasesintermediate

Just Do the Math Fallacy

The belief that one can determine the truth of a claim through simple logical reasoning or calculation, ignoring the possibility of incomplete or incorrect underlying information. This leads to overconfidence in conclusions and a neglect of expert knowledge.

medicine · science↗
Cognitive Biasesintermediate

Keeping Score

Money can function as a score for achievement and self-worth. The emotional cost of admitting failure or accepting responsibility can then distort decisions about losses, regret, and risk.

business · economics↗
Cognitive Biasesintermediate

Kicking Oneself Under the Blackjack Table

People may prefer inaction to avoid the sharper regret of an explicit mistake. The authors suggest this helps explain blackjack players who stand on 16 against a strong dealer upcard despite a basic-strategy recommendation to hit.

statistics · economics↗
Cognitive Biasesintermediate

Knowing What You Like

People are good at knowing their preferences for familiar options but struggle to predict their preferences for unfamiliar choices. This difficulty in translating choices into experiences leads them to rely on others or limited options to make better decisions.

business · economics↗
Cognitive Biasesintermediate

Law of Contagion

The psychological law of contagion describes a belief that contact transfers an essence or quality from one person or object to another. Food, clothing, or possessions may serve as intermediaries; the belief can involve physical, mental, or moral qualities.

anthropology · sociology↗
Cognitive Biasesintermediate

Law of Similarity

The law of similarity describes the belief that resembling things share deeper properties or that causes resemble their effects. The article distinguishes like-causes-like reasoning from appearance-equals-reality reactions and relates both to magical thinking and representativeness.

medicine · anthropology↗
Cognitive Biasesintermediate

Law of Small Numbers

The Law of Small Numbers is a cognitive bias where people believe that small samples are representative of the population, leading to overconfidence in results from small studies. Even experts in statistics often fail to account for sampling variability.

science · statistics↗
Cognitive Biasesintermediate

Law of Small Numbers (Sample Size Neglect)

In the reported study, participants used sample-size reasoning less often for subjective choices, such as selecting a class, than for objective questions. A single enjoyable session can outweigh broader evaluations even when the latter provide relevant evidence.

statistics · psychology↗
Cognitive Biasesintermediate

Lay Theories of Mental Contamination and Debiasing

People have a set of intuitive strategies—exposure control, preparation, resistance, remediation, and behavior control—to avoid or undo unwanted influences on their beliefs and emotions, but they often overestimate the effectiveness of later-stage defenses, especially for beliefs, leading to persistent bias.

sociology · psychology↗
Cognitive Biasesintermediate

Lean In to Confusion

A mental model describing how people often explain away evidence that contradicts their worldview, and advocating for embracing confusion and curiosity to better understand reality.

politics · education↗
Cognitive Biasesintermediate

Learning to Learn

Taleb argues that people can learn too narrowly from past surprises, preparing for a repeat of the same event while missing broader weaknesses in their assumptions. He illustrates the point with responses to 9/11 and the Maginot Line.

education · history↗
Cognitive Biasesintermediate

Learning to Subtract

When predicting the future, people tend to add new technologies and products while ignoring the persistence of old ones. This cognitive bias leads to over-technologized visions and underestimation of enduring tools and practices.

sociology · technology↗
Cognitive Biasesintermediate

Lecturing Birds on How to Fly Fallacy

Taleb warns against crediting formal theory for practical advances that preceded it. Trial and error, apprenticeship and working heuristics can produce useful knowledge that later histories make less visible.

technology · history↗

Lemmings Rarely Make History

Fear of losing respect can lead people to follow familiar practices without checking whether they fit the task. Parrish argues for independent judgment and a willingness to look foolish, while recognizing that an unconventional choice can still be wrong.

economics · business↗

Less Can Be More (Choice Overload)

A large choice of products or investments can make decisions harder. In some settings, a smaller selection or a well-chosen default helps people decide and improves the choices they make.

business · economics↗
Cognitive Biasesintermediate

Life as a Story

Remembered evaluations can give more weight to significant moments and endings than to duration. Kahneman connects this narrative tendency to duration neglect and the peak-end effect in studies of how people judge experiences and entire lives.

economics · philosophy↗
Cognitive Biasesintermediate

Life is Coincidental

This bias describes our tendency to misinterpret the distribution of coincidences, often seeing meaningful patterns in random events and underestimating the likelihood of rare occurrences by chance.

statistics · psychology↗
Cognitive Biasesintermediate

Liking and Social Acceptance

We tend to trust, agree with, and do favors for people we like. Factors that increase liking include similarity, physical attractiveness, compliments, cooperation, and reciprocated liking.

psychology · sociology↗
Cognitive Biasesintermediate

Liking/Loving Tendency

The tendency to like or love someone or something leads to ignoring faults, complying with wishes, favoring associated things, and distorting facts to facilitate love. Triggered by admiration, it creates a powerful feedback loop with significant social and personal consequences.

business · economics↗
Cognitive Biasesintermediate

Limitations of Half-Range Studies in Calibration Research

Laboratory studies of judgmental calibration using two-alternative forced-choice (half-range) paradigms confound outcome base rate with task difficulty, obscuring important distinctions in real-world full-range judgments. This reliance limits understanding of how base rates and discriminability separately affect probability estimates.

law · decision science↗
Cognitive Biasesintermediate

Limits of the Durability Bias

In the studies described, overestimating how long negative feelings would last appeared more consistently than overestimating positive feelings. The authors propose immune neglect and differences in learning as explanations, while acknowledging that people can also underestimate emotional duration.

psychology↗
Cognitive Biasesintermediate

Linear Extrapolation Fallacy

The linear extrapolation fallacy is the tendency to assume that a linear trend observed in data will continue indefinitely, ignoring that many phenomena are nonlinear and can curve. This leads to erroneous predictions, such as projecting that all Americans will become overweight by 2048 based on a linear regression of obesity rates.

science · business↗
Cognitive Biasesintermediate

Linear Extrapolation Fallacy (Ignoring Upper Bounds)

The linear extrapolation fallacy occurs when trends are projected linearly past natural limits, such as percentages exceeding 100% or impossible values, leading to absurd predictions. This mistake ignores constraints that cause growth to slow or plateau.

medicine · public health↗
Cognitive Biasesintermediate

Links That Lead Astray

A deceptive tactic where websites link to authoritative sources to borrow credibility, even when the linked content contradicts the site's own claims, exploiting readers' tendency to trust prestigious citations without verifying the content.

technology · media↗