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ONE OF SEVEN WAYS OF SEEING

Heuristics

Make useful decisions when time and information are limited.

510 ideas to exploreArranged from A to Z
Heuristicsintermediate

Fun

Making an activity enjoyable can encourage participation. Thaler and Sunstein describe playful designs, lotteries and rewards used to promote behaviors such as taking stairs, requesting tax receipts and recycling. The appeal and practicality depend on the design.

business · economics↗
Heuristicsbeginner

Gaze

Erikson discusses gaze as a cue to discomfort, attention, and perceived honesty, while warning that eye contact alone is unreliable.

psychology · sociology↗
Heuristicsintermediate

General Heuristic

The excerpt contains only the heading 'Book 6' and does not identify or explain a heuristic.

technology · science↗
Heuristicsintermediate

Generalization Performance of Fast and Frugal Heuristics

Across 20 datasets, Take the Best and Dawes’ Rule outperformed multiple regression on average when predicting held-out cases. Minimalist finished close behind regression. The results illustrate how simple rules can generalize well despite using less information.

science · statistics↗
Heuristicsintermediate

Generalizing from Instances

This heuristic describes how people infer properties of a population from a sample, relying on perceived homogeneity of the category. The strength of generalization depends on beliefs about variability and sample size, often leading to overgeneralization when homogeneity is assumed.

education · statistics↗
Heuristicsintermediate

Generating Alternatives

Deliberately generating multiple alternatives for their own sake, rather than seeking the best solution, to loosen rigid thinking and acquire the habit of restructuring patterns. An artificial quota is used to force exploration beyond initial satisfactory options.

business · education↗
Heuristicsintermediate

Gerontocracy

Taleb proposes considering a trader’s years of surviving market changes alongside returns. His heuristic treats sustained survival as evidence about exposure to rare events, rather than assuming recent profitability identifies the most resilient trader.

economics · psychology↗
Heuristicsintermediate

Get Another Job

A heuristic advising that if your reputation is vulnerable to harm, it is easier to change jobs than to control information; therefore, avoid professions that are fragile to reputational damage.

sociology · business↗
Heuristicsbeginner

Get in Touch With Your Emotions

When you feel a negative emotion, examine the thoughts and interpretations connected with it. Considering another perspective may help you decide how to respond.

self-help · education↗
Heuristicsbeginner

Get Off the Page

Instead of relying on surface-level cues like typos, unbiased language, or contact information to judge a website's credibility, effective evaluation requires using the web's networked properties—searching for external information about the source rather than trusting the page itself.

technology · psychology↗
Heuristicsintermediate

Give informed estimates

When providing estimates, explain their basis—whether from expert input, surveys, or past data—to convey confidence without overstating certainty.

psychology · economics↗
Heuristicsintermediate

Give Very Concrete Examples

When persuading results-oriented individuals who may ignore emotional appeals, break down issues into tiny, specific examples that link their actions to tangible negative outcomes, making them see the practical consequences.

business · psychology↗
Heuristicsbeginner

Google Scholar Source Check

Use Google Scholar to look for research behind a historical claim and trace the evidence cited by its source. A sparse scholarly record can prompt further investigation, but search results alone do not establish whether the claim is true.

education · psychology↗
Heuristicsintermediate

Google's Three Vertical Dots Are a Great Hack for Lateral Reading

The source illustrates lateral reading with Google’s search-result information menu: use outside information to investigate who runs a site and how others describe it. The screenshots show the interface at publication, so the specific controls and ratings are historical examples.

technology · education↗
Heuristicsintermediate

Greenhouse Gas Disclosure as a Nudge

Thaler and Sunstein propose greenhouse-gas disclosure as a way to inform public pressure and policy. They describe mandatory and voluntary inventories but acknowledge that their effects were not well established when they wrote.

behavioral economics · environmental policy↗
Heuristicsintermediate

Gut Feeling Heuristic

Erikson portrays Yellows as relying on how a decision feels. The passage illustrates his color model’s account of intuition, without establishing that intuition reliably produces better decisions.

business · psychology↗
Heuristicsbeginner

Handling Aggressive Red Personalities

Erikson recommends setting clear limits when someone shouts or uses aggression to get their way. His advice is to name the unacceptable behavior and end or pause the conversation if it continues.

interpersonal · business↗
Heuristicsbeginner

Handshakes and Hand Gestures as Heuristics

Erikson interprets handshake firmness and hand gestures as clues to confidence, nervousness, or defensiveness. These impressions depend on context; a handshake does not establish personality, and a theatrical denial does not establish deception.

sociology · psychology↗
Heuristicsbeginner

Hate the belief, love the believer

Separate the belief from the believer; be more understanding and less condemning when engaging with people who hold false or harmful beliefs. Teach rather than shout, recognizing that everyone can stumble into nonsense.

education · philosophy↗
Heuristicsintermediate

Have a plan

Uncertainty often leaves people unsure how to act; you can reassure them by following it with a plan or recommendation, as illustrated by doctors, consultants, and entrepreneurs.

medicine · entrepreneurship↗
Heuristicsintermediate

Have More Nuanced Conversations

A set of three heuristics for engaging in more productive and open-minded discussions: complexify contentious topics, embrace caveats and contingencies, and expand your emotional range to include curiosity and ambivalence.

communication · education↗
Heuristicsintermediate

Heuristic Elicitation Design

The heuristic elicitation design tests the substitution hypothesis by having one group judge a target attribute and another group judge a hypothesized heuristic attribute, then comparing the judgments in comparable units.

statistics · psychology↗
Heuristicsintermediate

Heuristics

Heuristics are general, ambiguous guidelines that provide adaptability in decision-making, contrasting with rigid rules. They are specific enough to be followed objectively, as seen in military contexts like 'march to the sound of the guns.'

business · sociology↗
Heuristicsintermediate

Heuristics and Biases (Kahneman & Tversky)

The heuristics and biases program studies how people judge likelihoods and make estimates. Availability, representativeness, and anchoring and adjustment are efficient shortcuts that can also produce predictable errors. The research asks both how these shortcuts work and when their answers depart from probability rules or other relevant standards.

science · statistics↗
Heuristicsintermediate

Heuristics and Biases Approach

The heuristics and biases approach to human judgment has a positive agenda to identify rapid mental operations that yield compelling solutions, and a negative agenda to highlight how these intuitive judgments often deviate from normative probability laws. The negative agenda has received more attention, focusing on errors and discrepancies with rationality standards.

behavioral_economics · decision_making↗
Heuristicsadvanced

Heuristics and Biases in Application

Applying heuristics-and-biases research tests both a theory and the assumptions used to connect it to a real situation. A stable framework helps assess when laboratory findings explain, predict, or improve judgments outside the lab.

safety · environment↗
Heuristicsintermediate

Heuristics and Biases in Judgment under Uncertainty

Representativeness, availability, and anchoring simplify judgments under uncertainty. They often work well, but can produce predictable errors when resemblance, ease of recall, or an initial value substitutes for relevant evidence.

economics · psychology↗
Heuristicsintermediate

Heuristics and Biases: Critiques and Controversies

This text examines the main critiques of the heuristics and biases research program, including claims that it underestimates human rationality, relies on artificial laboratory tasks, holds people to inappropriate standards, and that biases vanish when problems are presented as frequencies. It provides counterarguments defending the robustness and real-world relevance of the demonstrated biases.

psychology↗
Heuristicsbeginner

HiFi Principle: Getting High-Fidelity Information

Seek information close to the source and check how it was gathered, selected and summarized. Direct observation and conversations with people doing the work can reveal details that reports omit. Combine that detail with the broader context needed for the decision.

business · decision-making↗
Heuristicsbeginner

Holding the Long Sword

A heuristic from martial arts emphasizing the balance between firmness and flexibility in grip and mindset, applicable to both sword fighting and unarmed combat, as well as other domains requiring controlled adaptability.

philosophy · psychology↗
Heuristicsintermediate

Homogeneity Heuristic

Judgments based on a sample can change with beliefs about population homogeneity. In the cited study, participants who thought a population was homogeneous estimated higher percentages for a trait.

statistics · psychology↗
Heuristicsintermediate

How to Behave When You Meet a Blue

In Erikson’s model, a Blue may express little emotion while focusing closely on the issue at hand. He recommends giving specific examples when blunt criticism hurts others, while distinguishing personal judgments from objective facts.

business · education↗
Heuristicsintermediate

How to Give Feedback to a Blue

Erikson advises checking facts and gathering concrete examples before giving corrective feedback to someone he describes as Blue. His portrait stresses attention to detail and a readiness to challenge unsupported criticism.

business · psychology↗
Heuristicsintermediate

How to Make Your Own Analogies

Creating an effective analogy starts with identifying the key property you want to convey and mapping it onto something concrete. A step-by-step process helps you use analogies to communicate and learn.

science · education↗
Heuristicsintermediate

How to Use Your Powers of Thought to Get What You Want

This discussion combines speculative claims about brain waves with philosophical ideas about different modes of attention and practical memory techniques. Its useful mnemonic advice involves making associations and testing recall; the passage does not establish its promises about reprogramming the subconscious.

neuroscience · self-help↗
Heuristicsintermediate

How-Do-I-Feel-About-It? Heuristic

The 'How-do-I-feel-about-it?' heuristic describes how people rely on their current feelings as a source of information when making judgments. This can lead to biased decisions when feelings stem from unrelated sources, but it can also be adaptive when feelings accurately reflect reactions to the target.

neuroscience · decision-making↗
Heuristicsintermediate

I COME IN PEACE

When discussing extraordinary claims, be friendly but firm. Use questions to challenge beliefs without being rude, keeping the conversation honest and grounded.

philosophy · psychology↗
Heuristicsintermediate

I Want to Live Forever

Taleb objects to making personal longevity the overriding goal of life. He argues that individuals contribute to a larger, regenerating population and that children, books, and other lasting contributions offer a more worthwhile legacy.

ethics · economics↗
Heuristicsbeginner

If You See Something

Taleb argues that witnessing fraud creates a moral obligation to name it. He rejects legal defensibility or social conformity as substitutes for ethical judgment and treats silence as complicity.

politics · ethics↗
Heuristicsintermediate

Image, Affect, and Decision Making

Imagery and affect influence decisions. A word-association technique measures affective meanings that predict preferences and behaviors, such as choosing vacation destinations or supporting technologies.

decision science · psychology↗
Heuristicsintermediate

Imagination and the Availability Heuristic

The ease or difficulty of imagining an event influences perceived likelihood: easy-to-imagine events seem more likely, while difficult-to-imagine events seem less likely, regardless of actual probability. This effect is mediated by the availability heuristic, where people use the ease of constructing a scenario as a cue to its probability.

medicine · psychology↗
Heuristicsintermediate

Induction and Memory

Induction is a cognitive heuristic where the brain compresses specific experiences into general principles, making memories easier to store and recall by reducing perceived randomness.

science · philosophy↗
Heuristicsintermediate

Inferential Correction

Inferential correction refers to the process by which initial automatic judgments are adjusted by slower, deliberate thought. It is related to the anchoring and adjustment heuristic and describes how people correct their initial dispositional inferences.

international relations · game theory↗
Heuristicsintermediate

Influence Without Overconfidence

You can inspire and influence others without overpromising or exaggerating your certainty. By communicating vision, passion, and conviction while acknowledging uncertainty as 'in the world' rather than 'in you,' you maintain credibility and motivation.

business · psychology↗
Heuristicsbeginner

Intention Setting

Writing down a specific, creative, high-level intention each morning helps you focus and act in line with your goals.

education · psychology↗
Heuristicsintermediate

Intuition Pump

A thought experiment designed to provoke a strong, often intuitive, reaction about a philosophical thesis. Intuition pumps are vivid stories that can clarify or mislead, requiring careful examination by 'turning all the knobs' to test their robustness.

education · philosophy↗
Heuristicsbeginner

Inversion Heuristic

A problem-solving strategy that involves considering the opposite of your desired outcome to uncover solutions and avoid common pitfalls.

business · education↗
Heuristicsbeginner

Investigate the Source

Before judging an online claim, find out who published it and whether they are in a position to know. A profile check or a search for independent information about the source can give you a useful starting point.

technology · journalism↗
Heuristicsintermediate

Invite Others to Question Your Thinking

This concept emphasizes actively seeking out diverse perspectives and constructive criticism to improve decision-making and learning. It involves learning from everyone, building a challenge network of thoughtful critics, and embracing task conflict as a debate.

sociology · business↗