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Heuristics

How to Behave When You Meet a Red

Advice on interacting with people who have a 'Red' personality type to achieve desired outcomes without fully adapting to their style.

THE IDEA

You don’t have to completely adapt to how Reds want you to behave—that would be surrendering. Reds have their faults and failings but often turn a blind eye to them. Understanding these can help you get the results you want.

When to use it

  • Managing a direct supervisor who has a Red personality and expects quick, decisive action.

  • Selling a product or service to a customer who prioritizes efficiency and measurable outcomes.

  • Collaborating on a team project with a Red colleague who tends to dominate discussions.

  • Negotiating terms with a Red business partner who focuses on competition and winning.

FROM THEORY TO EVERYDAY LIFE

In practice

01

Presenting an Idea to a Red Manager

A Red manager is known for being direct and results-focused. Instead of challenging their authority, acknowledge their priority on efficiency, then present data that supports your idea in a concise, outcome-oriented manner.

02

Negotiating with a Red Client

In a high-stakes negotiation, a Red client emphasizes speed and bottom-line benefits. Focus on clear deliverables and quantitative results, and minimize emotional appeals or lengthy discussions about process.

✳

A MOMENT TO REFLECT

Put it to work.

  1. Identify a Red personality in your life. What specific behaviors can you adjust to improve your interactions without compromising your goals?

  2. What are the risks of either fully adapting to or completely ignoring a Red's communication style?

  3. How can you balance assertiveness and collaboration when dealing with a Red?

CONTINUE THE CONVERSATION

Source texts

  • Surrounded By Idiots (Thomas Erikson)
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