Greenhouse Gas Disclosure as a Nudge
Thaler and Sunstein propose greenhouse-gas disclosure as a way to inform public pressure and policy. They describe mandatory and voluntary inventories but acknowledge that their effects were not well established when they wrote.
THE IDEA
Disclosing Greenhouse Gas Emissions
We propose an emissions-disclosure nudge that all countries could adopt to help address climate change. Governments should be creating a greenhouse gas inventory (GGI), requiring disclosure by all significant emitters. The GGI would permit people to see the various sources of greenhouse gases in their communities and elsewhere and track changes over time. Seeing that list, governments could respond by considering legislative measures. It is inevitable that interested groups, including members of the media, would draw attention to the largest emitters. To be sure, an inventory of this kind might not produce massive changes on its own. But such a nudge would not be especially costly, and it would almost certainly help. (Compiling information about emitters is also a necessary prerequisite to enacting economic incentives.)
At the time of writing, some kind of GGI was required in a number of nations, including the United States. Indeed, the Paris Agreement requires parties to provide a national GGI. But well before the Paris Agreement mandated it, the EPA formally did so starting in 2011, explicitly with the hope that it would nudge high emitters to make real reductions. This same idea has picked up traction in the form of voluntary programs in the private sector; for example, the Carbon Disclosure Project (CDP) provides a standardized global disclosure platform that investors, companies, cities, states, and regions have used to document and manage their environmental impacts. At that time, CDP alone had disclosures from more than eighty-four hundred companies and eight hundred cities.23
At the time of writing, we were not aware of a careful study of the actual impact of GGIs. At least in the United States, the disclosure does not seem to have had the large impact of the Toxics Release Inventory, perhaps because it has not been sufficiently salient to the public or because greenhouse gas emissions are not as scary sounding as “toxic” emissions. But that could be changing. As we were writing this book, much of the American West Coast was experiencing horrific wildfires and smoky air. Australia had experienced similar events and they were impossible to ignore. At the same time, there were a record number of tropical storms in the Atlantic, so many that the agency that gives storms names in alphabetical order ran out of letters and had to switch over to Greek letters, eventually reaching iota, the ninth letter (if you have forgotten your Greek alphabet).24 Extreme climate events are becoming increasingly common, and a great deal could be done to draw attention to emissions trends, including which parties are part of the problem and which are creating solutions.
When to use it
A government creates a mandatory greenhouse gas inventory to identify the largest emitters and craft targeted climate policies.
A city uses the CDP platform to disclose its emissions, attracting green investors and benchmarking progress against peers.
An environmental NGO analyzes disclosed data to rank companies by emissions and publicly pressure the worst performers.
FROM THEORY TO EVERYDAY LIFE
In practice
The Toxics Release Inventory
In the United States, the Toxics Release Inventory (TRI) had a large impact by publicly disclosing toxic emissions, leading to significant reductions. The text contrasts TRI's success with the lesser impact of greenhouse gas disclosures, suggesting that the term 'toxic' is more salient than 'greenhouse gas'.
Carbon Disclosure Project (CDP)
The source describes CDP as a voluntary global disclosure platform and reports participation by over 8,400 companies and 800 cities at the time of writing. This illustrates the reach of disclosure, rather than by itself demonstrating an effect on emissions.
A MOMENT TO REFLECT
Put it to work.
How does public disclosure of greenhouse gas emissions influence corporate behavior compared to direct regulation or economic incentives?
Why might the Toxics Release Inventory have been more effective than current greenhouse gas disclosures, and what factors could increase the salience of emission data?
What role do extreme weather events play in making greenhouse gas disclosures more impactful?
CONTINUE THE CONVERSATION
Source texts
- Nudge The Final Edition (Richard H. Thaler Cass R. Sunstein)