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ONE OF SEVEN WAYS OF SEEING

Cognitive Biases

Recognize the shortcuts that quietly shape your judgment.

963 ideas to exploreArranged from A to Z

Dot-Org Bias (Domain Trust Heuristic)

A .org address does not establish a site’s trustworthiness. In the reported student study, 96% did not uncover a climate-change-denial site’s industry ties, and some relied on its domain suffix as a reason to trust it.

technology · education↗
Cognitive Biasesintermediate

Doubling Down When You’re Wrong

The tendency to stick with past decisions, behaviors, or beliefs despite new evidence or changing circumstances, driven by social pressure, comfort, and the effort required to change.

economics · business↗
Cognitive Biasesintermediate

Dual Process Theories and the Fundamental Computational Bias

The fundamental computational bias is the tendency to interpret a problem through its social and conversational context. In this account, System 1 supplies that automatic interpretation, while System 2 can apply abstract rules. The authors propose that analytic ability helps explain whether System 2 overrides System 1, especially when the processes favor different answers.

cognitive science · philosophy↗
Cognitive Biasesintermediate

Dunning-Kruger Effect

The Dunning–Kruger effect concerns people with weaker performance overestimating how well they have done, partly because evaluating a skill can require that skill. Confidence alone does not establish competence, and impostor feelings are a separate issue.

business · education↗
Cognitive Biasesintermediate

Durability Bias

Durability bias is overestimating how long an emotional response will last. In the reported 1994 Texas election study, supporters of the losing candidate predicted lower happiness a month later than they subsequently reported.

statistics · education↗
Cognitive Biasesintermediate

Durability Bias in Affective Forecasting

People tend to overestimate the duration of their emotional reactions to future events, mistakenly believing that positive or negative experiences will influence their happiness far longer than they actually do.

psychology · sociology↗
Cognitive Biasesintermediate

Durability Bias in Affective Forecasts

The durability bias is the tendency for people to overestimate the duration of their emotional reactions to future negative events. Researchers have identified several mechanisms, including immune neglect, focalism, and misconstrual, that can contribute to this bias.

psychology↗
Cognitive Biasesintermediate

Duration Neglect

Duration neglect is a cognitive bias where people's retrospective evaluation of an experience is largely determined by the peak intensity and the end affect, while the overall duration has little influence. It is a manifestation of extension neglect and is captured by the Peak/End Rule.

sociology · decision_science↗
Cognitive Biasesintermediate

Ease of Recall

When making judgments, people rely on both the content recalled and the ease or difficulty with which it is recalled; depending on which source is deemed diagnostic, they may reach opposite conclusions.

psychology↗
Cognitive Biasesintermediate

Ease of Recall Effect

People's judgments depend on both what they recall and how easy or difficult recall feels. In a classic experiment, participants who recalled 12 examples of assertive behavior rated themselves as less assertive than those who recalled 6, because the difficulty of recall suggested they were not very assertive.

statistics · psychology↗
Cognitive Biasesintermediate

Echo Chambers

Echo chambers form when people repeatedly hear views that reinforce their own and encounter little serious challenge. Annie Duke uses judicial voting and clerk-hiring examples to show how like-minded groups can amplify a position and how a dissenting colleague can change a group’s decisions.

politics · law↗
Cognitive Biasesintermediate

Education in a Taxicab

Taleb recalls experts whose detailed political knowledge seemed to give them no forecasting advantage over a driver, despite greater confidence. The lesson is to test whether expertise improves predictions in the domain at hand.

economics · philosophy↗

EET EES OBVIOUS (Hindsight Bias)

The tendency to believe that something was obvious after learning it, failing to recognize that it was not obvious before. This cognitive bias leads people to overestimate their own foresight and undervalue the difficulty of original discovery.

science · mathematics↗
Cognitive Biasesintermediate

Ego Inflation

A lay theory attributing overconfidence to inflated self-appraisals (e.g., 'I am bright, so my answer is likely correct'). Research shows this mechanism applies to self-enhancement and peer-comparison overconfidence (e.g., Americans > Taiwanese on ego-engaging traits), but it fails to explain general-knowledge overconfidence, where distinct mechanisms are at play.

sociology · psychology↗

Ego-Driven Rejection of Feedback

The tendency to react with hostility or dismissal toward information that threatens one's self-image or pre-existing beliefs, leading to poor decision-making and missed warnings.

business · psychology↗
Cognitive Biasesintermediate

Egocentrism and Failures in Perspective Taking

Piaget described children learning to recognize other perspectives. Adults can also anticipate differences in knowledge and motivation, yet still make errors when trying to see a situation from another person’s point of view.

sociology · psychology↗

Emotional Amplification Effect

An unusual action can make a bad outcome more painful when it is easy to imagine having acted differently. The authors call this emotional amplification and examine how it affects memory and anticipated regret. Their account predicts stronger reluctance to depart from routine when a feared outcome is especially salient.

business · economics↗
Cognitive Biasesintermediate

Emotional Framing

Emotional framing occurs when equivalent descriptions of a choice produce different preferences. A loss may feel different when described as a cost, or a treatment may seem more attractive when its outcomes are presented as survival rather than mortality. Comparing both descriptions can expose the influence of the wording.

medicine · decision science↗
Cognitive Biasesintermediate

Emotions

Strong emotions can change what we buy, sell, or consider risky. We may also misjudge how intensely we will feel about a future event and how long that feeling will last.

business · economics↗
Cognitive Biasesintermediate

Emotions Overriding Logic

The tendency for emotional responses, particularly fear and shock, to override logical reasoning, often used manipulatively in communication, politics, and marketing.

politics · communication↗

Empathy gap

The empathy gap is a cognitive bias where individuals in one emotional or physiological state struggle to understand or predict the feelings, thoughts, or behaviors of people in a different state.

sociology · psychology↗
Cognitive Biasesintermediate

Empty Intuitions

Framing effects reveal that people's preferences and moral intuitions are heavily influenced by the way options are described, leading to inconsistent choices between logically equivalent outcomes. Preferences are constructed based on the frame rather than being stable. System 1 delivers immediate responses that may not align with reality.

economics · public health↗
Cognitive Biasesintermediate

Endowment Effect

The endowment effect is a cognitive bias where people demand more to give up an object than they would pay to acquire it, driven by loss aversion and reference points from prospect theory. Trading experience and a 'thinking like a trader' mindset can mitigate this bias.

business · economics↗
Cognitive Biasesintermediate

Enhancement Effect

Support theory predicts that evidence compatible with several competing hypotheses can raise each hypothesis’s separately assessed probability. Those judgments can then sum to more than a coherent distribution permits, increasing subadditivity.

decision science · statistics↗
Cognitive Biasesintermediate

Entrepreneurial Delusions

Entrepreneurs can overestimate their chances of success and discount failure rates for comparable businesses. Kahneman describes research in which optimism encouraged costly persistence, alongside examples of business owners and executives making large bets on their own judgment.

business · economics↗
Cognitive Biasesintermediate

Epiphenomena

Epiphenomena are causal illusions where the observation of a correlation leads to the mistaken belief that one factor causes another, often ignoring the possibility of a common cause or reverse causation.

science · economics↗
Cognitive Biasesintermediate

Epiphenomenon of Education and Wealth

Taleb questions the inference that more formal education necessarily causes greater national wealth. He argues that wealth can also finance education and uses historical country comparisons to challenge a simple one-way causal story.

education · statistics↗
Cognitive Biasesintermediate

Epistemic Arrogance

Epistemic arrogance means overestimating what you know and understating uncertainty. Taleb describes estimates made with intended 98% confidence that miss the true value 15-30% of the time, illustrating how ranges can be much too narrow even when people are free to choose them.

decision theory · business↗

Epithets

Epithets are derogatory labels used in discourse, signaling that an issue is being viewed as a fight between people rather than ideas, and that identity may be biasing judgment.

politics · sociology↗
Cognitive Biasesintermediate

Equidistant Letter Sequences (ELS)

A technique for finding patterns in texts by extracting letters at fixed intervals, often leading to claims of hidden messages; the resulting patterns are usually due to chance, exemplifying cognitive biases like apophenia and confirmation bias.

statistics · religion↗
Cognitive Biasesintermediate

Equity Premium Puzzle

The equity premium puzzle asks why historical stock returns have exceeded bond returns by more than standard models readily explain. Taleb raises survivorship bias and rare disasters as reasons to question how that history is interpreted.

finance · economics↗

Error Models

Error models explain how unreliability in confidence judgments can create apparent overconfidence even when underlying judgments are unbiased, but they cannot fully account for systematic biases like over- and underconfidence in all tasks.

statistics · psychology↗
Cognitive Biasesintermediate

Escape Your Echo Chamber

Galef challenges the advice to escape an echo chamber simply by listening to opposing views. The excerpt states her objection but does not include its supporting argument or an alternative approach.

politics · sociology↗
Cognitive Biasesintermediate

Evaluability Hypothesis (Joint vs. Single Evaluation)

The evaluability hypothesis explains preference reversals between assessing options separately and comparing them together. An attribute that is hard to assess alone, such as the number of entries in a dictionary, can carry more weight when another option provides a comparison.

economics · sociology↗
Cognitive Biasesintermediate

Everything’s an Inference

Our perceptions, judgments, and beliefs are not direct readouts of reality but are inferences heavily influenced by schemas, stereotypes, priming, framing, and heuristics like representativeness and availability. Recognizing this can lead to more accurate thinking and decision-making.

sociology · philosophy↗

Evolution Fooled by Randomness

Taleb argues that surviving a favorable sequence of events does not prove a strategy is robust. A business or organism may appear well adapted while remaining exposed to a rare event that the observed record has not tested.

statistics · economics↗
Cognitive Biasesintermediate

Evolutionary Psychology and Heuristics

Evolutionary psychologists argue that our brains are optimized for ancestral environments, not modern ones, leading to probabilistic errors and reliance on heuristics, a view complementary to the Kahneman-Tversky school.

science · economics↗
Cognitive Biasesintermediate

Examples of Psychological Errors

An overview of common cognitive biases and heuristics—such as optimism bias, availability heuristic, hindsight bias, planning fallacy, confirmation bias, and attribution error—that distort human judgment and decision-making.

business · economics↗
Cognitive Biasesintermediate

Exception and Routine

Exceptional features are more likely to be altered in counterfactual thinking than routine ones, as shown by Kahneman and Tversky's study where people more often undo exceptional aspects of an event to make them normal.

behavioral_economics · psychology↗
Cognitive Biasesintermediate

Excessive Responsiveness to Co-occurring Yet Irrelevant Features

Affective responses to an object or event can be strongly influenced by contextually irrelevant features that do not affect actual enjoyment, leading to a mismatch between liking and subsequent hedonic experience. This bias is evident in marketing (e.g., beer paired with appealing images) and biological preferences (e.g., female zebra finches preferring artificially crested males).

marketing · economics↗
Cognitive Biasesintermediate

Excessive Self-Regard Tendency

The tendency to overestimate one's own abilities, possessions, and decisions, favor similar others, and rationalize poor performance, leading to biased judgments and persistent errors.

education · sociology↗
Cognitive Biasesintermediate

Expectation Effect (Expectation Bias)

Expectations shape our perceptions and experiences, often overriding objective reality. This cognitive bias causes us to interpret events and sensations in line with our prior beliefs and anticipations.

neuroscience · psychology↗
Cognitive Biasesintermediate

Experience and Customary Judgment Demands

Studies reviewed here found differences between cultural samples in the use and consistency of probability judgments. The authors propose that familiarity with expressing uncertainty may help explain the differences; improvement with practice suggests that these judgment routines can change.

culture · psychology↗
Cognitive Biasesintermediate

Experienced Utility

Experienced utility concerns the pain or pleasure an outcome produces; decision utility concerns the value it receives in a choice. Kahneman’s injection puzzle asks why people might pay different amounts to avoid the same amount of pain when the proportional reductions differ.

economics · psychology↗

Expert Judges and Expert Judgments: Two Textbook Examples

Expert bridge players and weather forecasters can both be well calibrated under different conditions. The passage compares their results with a model that neglects base rates and evidence quality, showing why good calibration alone does not establish how experts produced their judgments.

decision science · statistics↗

Expert Overconfidence and Belief Underadjustment

Experts tend to over-rely on their preconceptions, leading to overconfidence in forecasts and underadjustment when revising beliefs in response to unexpected events. They employ belief-system defenses to protect their worldviews, but incremental learning can occur through tinkering with peripheral cognitions after failures.

political science · decision science↗
Cognitive Biasesintermediate

Expert Prediction Fallacy

Taleb argues that prestigious economic forecasts should be tested against simple baselines. His example compares economists’ predictions with carrying the latest observed value forward, rather than treating confidence, reputation or an elaborate explanation as evidence of forecasting skill.

finance · economics↗
Cognitive Biasesintermediate

Expertise and Ease-of-Recall Heuristic

The ease with which information comes to mind influences judgments, but only when individuals perceive themselves as knowledgeable in the relevant domain. When they lack perceived expertise, they rely on the number of examples recalled rather than the ease of recall.

psychology↗
Cognitive Biasesintermediate

Explicit Subadditivity

A cognitive bias where the estimated frequency or probability of a combined set of items is less than the sum of estimates for individual items, often driven by repacking similar items or anchoring on the larger component.

statistics · education↗
Cognitive Biasesintermediate

Exploiting 'Seeing Is Believing'

Video evidence is often taken at face value, but it requires understanding the context of you, the source, and the claim. The key is to slow down, avoid immediate belief, and seek broader coverage to avoid manipulation.

media studies · politics↗
Cognitive Biasesintermediate

Extensional Cues

Extensional cues are manipulations that reduce the conjunction fallacy by prompting individuals to think in terms of class inclusion and relative frequencies rather than representativeness. Examples include asking for constituent category estimates first or using frequency instead of percentage formats.

statistics · psychology↗