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Mental Models

Inversion

Inversion examines a problem from the opposite direction. You can ask what would cause failure and plan to avoid it, or start with a desired result and work backward to the conditions it requires. Either approach can reveal constraints missed by a forward plan.

THE IDEA

Inversion

“Invert, always invert.” The advice attributed to mathematician Carl Gustav Jacob Jacobi is man muss immer umkehren—you must always invert. In everyday planning, questions such as “How can I succeed?” and “What should I do?” can be complemented by “What would guarantee failure?” and “What am I trying to avoid?” The answers may expose risks that the original questions left out.

Inversion changes the question you are trying to answer. Alongside “What is the best way to do X?” ask “What is the worst thing I could do for X, and how do I avoid that?” Identifying a bad approach can be easier than identifying the best one. Avoiding it is useful, though it does not supply everything a successful plan needs.

Munger illustrates inversion with a rustic who says, “I want to know where I’m going to die so I’ll never go there.” The joke suggests starting with an outcome to avoid. In his 1986 commencement speech, Munger describes ways to create misery, including addiction, resentment, unreliability, and refusing to learn from mistakes. He makes a similar move with the questions “How can I help India?” and “How can I hurt India?” Thinking through the second question may reveal damaging policies to avoid; it complements the work of finding helpful ones.

Inversion in everyday goals. Consider “I want to lose ten pounds.” Asking what you want to avoid may clarify the reason for that goal. Perhaps you get winded when playing with your children or want to discuss diabetes prevention with your doctor. Questions such as “How do I avoid being out of breath with my children?” and “What changes must I make to dodge diabetes?” can help identify a more specific concern and an appropriate next step. The reframing does not make every health risk preventable.

In business, inversion means asking what would cause a plan to fail, which risks are avoidable, and what safeguards would help. Buffett and Munger’s emphasis on avoiding difficult business problems is one application. A plan still needs a way to create value after obvious hazards have been addressed.

Innovation by working backward. A related approach starts with a desired ability and identifies what would make it possible. Marie Van Brittan Brown, a nurse in Queens, New York, wanted greater security at home. She and her husband applied for a patent in 1966 for a home-security system with a camera moving between peepholes, an indoor monitor, an intercom, and an alarm. Their design illustrates the question: What would let a resident see and communicate with a visitor without opening the door? This is a way to interpret the design, rather than a record of Brown’s private thought process.

Florence Nightingale’s use of mortality statistics to advocate sanitary reform offers another illustration. Alongside treating soldiers’ illnesses, the analysis directed attention to conditions contributing to deaths. The questions “How do we prevent this from happening in the first place?” and “How do we fix it?” capture the difference between prevention and response.

To try inversion, list ways a plan could fail, identify the causes you can affect, and decide how to address them. Separately, work backward from the desired result to find necessary conditions. Sun Tzu’s advice offers an analogy for avoiding costly conflict: “Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.” Use the exercise to revise a concrete plan, rather than treating a reversed question as a solution by itself.

When to use it

  • Project management: Instead of asking how to make a project successful, ask what could cause it to fail and avoid those pitfalls.

  • Personal finance: Instead of focusing on wealth accumulation, ask how to avoid financial ruin.

  • Relationship building: Instead of trying to be liked, avoid behaviors that push people away.

  • Health planning: Discuss which preventable risks matter for your circumstances and choose practical changes.

  • Strategic planning: Instead of asking 'How do we succeed?' ask 'What would cause us to fail?' and build safeguards.

  • Risk management: Identify the most catastrophic scenarios and implement measures to prevent them.

  • Habit change: Identify situations that repeatedly disrupt a useful habit and alter those conditions.

  • Conflict resolution: To resolve a dispute, ask 'What would escalate the conflict?' and steer clear of those actions.

  • Business strategy: Instead of asking 'How can we increase profit?' ask 'What would cause us to lose all our customers?' and then avoid those things.

  • Personal routines: Examine what regularly interferes with sleep, exercise, or meals and address a manageable cause.

  • Investing: Instead of trying to pick winning stocks, identify characteristics of businesses that are likely to fail and avoid investing in them.

  • Project management: When planning a project, conduct a 'pre-mortem' where you imagine the project has failed and work backward to identify what went wrong.

  • Product innovation: Identify what would make a product obsolete and build strategies to address that future need by working backward from the obsolescence scenario.

  • Project planning: Work backward from a deadline to identify dependencies and schedule tasks and milestones.

  • Public health: Use data to identify possible sources of preventable harm and evaluate proposed interventions.

  • Personal safety: Assess what would make you feel secure in your environment and implement technological or behavioral changes based on that inversion, as Marie Van Brittan Brown did.

FROM THEORY TO EVERYDAY LIFE

In practice

01

Clarifying a health goal

A weight-loss goal may express a more specific concern, such as getting winded while playing with children or reducing diabetes risk. Identifying the outcome to avoid can help you choose an appropriate fitness goal or discuss prevention with a clinician.

02

Creative Problem Solving by Inversion

When stuck on a creative problem, think of the worst possible solution and then figure out how to avoid it. This often reveals new perspectives.

03

Helping India

Instead of asking 'How can I help India?' ask 'How can I hurt India?' Identify the worst possible actions, then avoid them. This reveals critical areas to focus on, such as preventing corruption or environmental damage.

04

Munger’s rustic joke

The rustic wants to know where he will die so he can avoid the place. Munger uses the absurdity to illustrate thinking backward from an unwanted outcome; it is not a workable method of staying alive.

05

Charlie Munger's Commencement Speech

Instead of directly giving advice on how to live a happy life, Charlie Munger inverted the problem and delivered a speech on how to guarantee a miserable life. He listed pitfalls such as addiction, resentment, unreliability, and refusing to learn from mistakes, advising graduates to avoid these behaviors to increase their chances of happiness.

06

Investing Strategy of Buffett and Munger

Buffett and Munger emphasize avoiding business problems they cannot assess or manage. An investor can apply that idea by asking what could cause permanent capital loss before considering the potential return.

07

Mathematical Inversion by Jacobi

Carl Jacobi advanced mathematics by systematically inverting known results, such as inverting the elliptic integral function. This opened up new fields of research and demonstrated that reversing a problem can lead to breakthroughs.

08

Sherlock Holmes and the Compromising Photograph

Rather than searching a suspect's house for a hidden photograph, Holmes assumed the suspect would retrieve it in an emergency. He fabricated a fire alarm to observe where the photo was kept, confirming its existence and location efficiently.

09

Edward Bernays and Women Smoking

Bernays’s campaign associated women smoking with emancipation. It can illustrate working backward from desired demand to the social meaning of a product, without assuming that a campaign alone redesigned cultural norms or determined sales.

010

John Bogle's Index Funds

Bogle’s index-fund approach emphasizes reducing costs rather than continually selecting managers expected to outperform. As an illustration of inversion, it asks which avoidable costs reduce an investor’s return.

011

Florence Nightingale's Sanitation Reform

Nightingale used mortality data to press for sanitary reform. The inversion perspective asks which conditions are contributing to deaths and which can be removed, alongside the search for treatments.

012

Marie Van Brittan Brown and CCTV

Brown and her husband developed a home-security system that allowed a resident to see and communicate with visitors without opening the door. This illustrates working backward from the desired ability to a system that could provide it.

013

Florence Nightingale and Statistics

Nightingale’s use of statistics supported efforts to prevent deaths through sanitary reform. Inversion directs attention to conditions that make harm more likely and to changes that might prevent it.

✳

A MOMENT TO REFLECT

Put it to work.

  1. How can you invert your current biggest problem to see it from a different angle?

  2. What are the worst possible outcomes you are trying to avoid, and how can you prevent them?

  3. Which actions would actively undermine a goal you care about? Are any of them part of your current plan?

  4. Which failure causes are within your control, and which require contingency plans?

  5. What did a recent decision overlook that a question about failure might have revealed?

  6. What early signs would tell you that a project is heading toward a failure you identified?

  7. Which precaution would reduce a serious risk without creating a larger problem?

  8. After ruling out obvious mistakes, what positive steps does your goal still require?

  9. When might focusing on everything that could go wrong make you too reluctant to act?

  10. What is a goal you are trying to achieve? What would need to change for that goal to be realized?

  11. Think of a recurring problem. Instead of asking how to solve it, ask how you could prevent it from occurring in the first place.

  12. In your work, what innovations could come from working backward from the customer's desired outcome?

Connected ideas

Another lens can bring the same problem into focus.

References

  1. Inversion concept — Carl Gustav Jacob Jacobi
  2. Harvard-Westlake Commencement Speech — Charles T. Munger (1986)
  3. All I Want to Know Is Where I'm Going to Die So I'll Never Go There — Peter Bevelin (2018)
  4. The Black Swan: The Impact of the Highly Improbable — Nassim Nicholas Taleb (2007)

CONTINUE THE CONVERSATION

Source texts

  • The Great Mental Models Volume 1 General Thinking Concepts
  • The Great Mental Models Volume 1 General Thinking Concepts
  • Wisdom Theory 100 Mental Models (2020) (Wisdom Theory)
  • Poor Charlie's Almanack
  • Thinking in Systems and Mental Models Think Like a Super Thinker (Dawson, Marcus P)
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