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Mental Models

To Move with the Enemy

Musashi advises maintaining pressure during an attack so the opponent has less opportunity to recover and regain control.

THE IDEA

TO MOVE WITH THE ENEMY

When you go into the attack you are essentially telling the enemy that you don’t think very highly of his spirit. This is a very powerful attitude and must be developed carefully from much practice and technical ability. When you have this attitude, it is obvious to the enemy and he will react with hesitation and confusion. In large group fighting, you must constantly maintain the attitude of attack without showing any indication of retreat, regardless of the situation you are in. No matter what the enemy attempts to do, do not give him a moment’s rest. Do not forget that actual combat is extremely fast and demands that you act and react without thinking. Moving with the enemy means not permitting him to regather his thoughts when in retreat. When you permit the enemy to regather himself, you are releasing your control of the situation and allowing the enemy a chance to defeat you.

Figure from the source book

When to use it

  • Military commanders leading a rapid offensive to exploit an enemy's disarray.

  • Competitive businesses using continuous innovation to disrupt market incumbents.

  • Athletes maintaining high-intensity play to break an opponent's rhythm.

  • Negotiators pressing an advantage to prevent the other party from regrouping.

FROM THEORY TO EVERYDAY LIFE

In practice

01

Business Product Launches

A tech startup releases features in quick succession in an effort to keep competitors responding to its moves. Whether that pressure works depends on how competitors and customers react.

02

Sports Offensive Strategy

A soccer team maintains constant forward pressure, pressing high up the pitch and immediately counter-pressing when the opponent wins the ball, aiming to regain possession before the opposition can settle.

✳

A MOMENT TO REFLECT

Put it to work.

  1. How can you apply relentless forward momentum to a long-term project without burning out?

  2. In what scenarios might a defensive posture actually be more advantageous than constant attack?

  3. How do you balance the need for quick, instinctive action with careful strategic planning?

CONTINUE THE CONVERSATION

Source texts

  • Musashis book of five rings the definitive interpretation of Miyamoto Musashis classic book of strategy (Kaufman, SteveMiyamoto, Musashi)
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