The Rubber Band Model
A decision-making framework for dilemmas between two attractive alternatives, where you ask 'What is holding me?' and 'What is pulling me?' to clarify the forces at play.
THE IDEA
THE RUBBER BAND MODEL
HOW TO DEAL WITH A DILEMMA
Is this a situation you are familiar with? A friend, colleague or client needs to make a decision that could irrevocably alter their future: for example to change career, move to another city or take early retirement. The arguments for and against are evenly balanced. How can you help them out of their dilemma?
Copy out the rubber band model, and ask the person to ask themselves: What is holding me? What is pulling me?
At first glance the method seems to be a simple variation of the conventional question “What are the pros and cons?” The difference is that “What is holding me?” and “What is pulling me?” are positive questions and reflect a situation with two attractive alternatives.
A peacefulness follows any decision, even the wrong one. Rita Mae Brown
See also: SWOT analysis (p. 12)

If you have to decide between two good options, ask yourself what is holding you, and what is pulling you.
When to use it
Deciding between two job offers that each have strong advantages.
Choosing whether to relocate to a new city for a relationship or career.
Evaluating early retirement: stay with routine and community vs. pursue travel and hobbies.
Helping a friend stuck between two equally attractive life paths.
FROM THEORY TO EVERYDAY LIFE
In practice
Career Change Dilemma
A professional is torn between staying in a stable, comfortable job (holding) and pursuing a passionate, risky startup opportunity (pulling). By asking 'What is holding me?' they identify job security and routine; by asking 'What is pulling me?' they identify fulfillment and growth. This clarifies the tension and helps them decide.
A MOMENT TO REFLECT
Put it to work.
What are the forces that are holding you back from change?
What is pulling you toward a new direction, even if it's scary?
How do the 'holding' and 'pulling' factors differ from simple pros and cons?
CONTINUE THE CONVERSATION
Source texts
- The Decision Book Fifty Models for Strategic Thinking