The HiEx Principle: Get High-Expertise Information
Seek people with relevant knowledge and experience, especially those who have recently solved a similar problem. Parrish calls this high-expertise (HiEx) information and illustrates its value with a colleague who quickly diagnosed a coding problem.
THE IDEA
Getting Accurate Information from Experts
Relevant expertise can help you get accurate information:
THE HIEX PRINCIPLE: Get high-expertise (HiEx) information, which comes both from people with a lot of knowledge and/or experience in a specific area, and from people with knowledge and experience in many areas.
When someone close to the problem isn’t available to you, look for people who recently solved a similar problem. The word “recent” is an important nuance here. When you want specific advice from an expert, look for someone who recently solved the problem you’re trying to solve. Asking someone who solved your problem twenty years ago how they did it is not likely to offer specific and effective insights. You want a current expert—and no, I don’t mean the talking heads on TV. They’re rarely actual experts.
Experts can increase the accuracy of your information and decrease the time it takes to get it. Getting even one expert’s advice can cut through a lot of confusion and help you quickly formulate and/or eliminate options.
I learned the value of expert advice firsthand when I began coding at an intelligence agency. It was a very different experience from coding as I’d learned it. In school, it was possible to basically just Google things and piece them together. People had solved these problems long ago and the solutions hadn’t changed much. My job at the intelligence agency was much harder. Not only were we prohibited from Googling anything we were coding for security reasons, but even if we’d been allowed to, it wouldn’t have helped: we were trying to do things no one had ever done before.
A few months in, I got stuck on a problem. Really stuck! As a kid I’d always taken in a lot of different perspectives on a problem, but in the end, I always thought if I just put my head down and worked harder, I’d figure it out eventually. Days went by. Then weeks. I couldn’t understand what was happening. Finally, with my head down, I approached someone who had worked on a similar problem before and explained what I was stuck on.
“Let me look at your code,” he said. In less than twenty minutes he diagnosed what was wrong: there was a subtle difference between what the documentation said would happen and what would actually happen in certain edge cases. Since most people wouldn’t run into those edge cases, the problem wasn’t documented anywhere. This person had faced and overcome the same problem, though, and it had taken him a long time to solve. He was happy to share his hard-earned knowledge. While I was a bit frustrated that I’d wasted weeks out of stubbornness, this exchange kick-started our relationship, and I learned a lot from him over the years.
Even one expert’s opinion can be more helpful than the thoughts and guesses of dozens or hundreds of amateurs. Look for experience that matches the problem and its current conditions.
When to use it
A product manager needs to understand a technical issue quickly and reaches out to the engineer who solved a similar bug last week rather than researching general forums.
A student considering a career change asks people currently working in the field about its present demands and opportunities.
A business owner reviewing advice from a 1990s advertising campaign checks which assumptions about media and customers still hold.
An entrepreneur facing a regulatory question seeks someone with recent experience of the relevant issue and jurisdiction.
FROM THEORY TO EVERYDAY LIFE
In practice
Debugging with an Expert's Help
When working on a unique coding problem at an intelligence agency, the author spent weeks stuck because documentation didn't account for rare edge cases. After finally approaching a colleague who had recently faced the same issue, the expert diagnosed the problem in under twenty minutes. This exchange saved enormous time and highlighted the value of current, hands-on expertise.
Avoiding Outdated Expertise
A founder asks an executive who built a brand 20 years ago which lessons still apply to today’s market. Advice based on an old advertising channel may need updating, while other experience may remain useful. Someone currently solving similar problems can help check that fit.
A MOMENT TO REFLECT
Put it to work.
When facing a difficult problem, who in your network has recently solved something similar and could offer timely, high-expertise advice?
How can you distinguish between current experts with up-to-date knowledge and those whose expertise is decades old and potentially obsolete?
In what area of your life have you been relying on amateur opinions or outdated advice when you could seek a true expert to save time and improve accuracy?
CONTINUE THE CONVERSATION
Source texts
- Clear Thinking Turning Ordinary Moments into Extraordinary Results (Shane Parrish)