The Focusing Illusion

The Focusing Illusion

We can infer from the speed with which people respond to questions about their life, and from the effects of current mood on their responses, that they do not engage in a careful examination when they evaluate their life. They must be using heuristics, which are examples of both substitution and WYSIATI—what you see is all there is. Although their view of their life was influenced by a question about dating or by a coin on the copying machine, the participants in these studies did not forget that there is more to life than dating or feeling lucky. The concept of happiness is not suddenly changed by finding a dime, but System 1 readily substitutes a small part of it for the whole of it. Any aspect of life to which attention is directed will loom large in a global evaluation. This is the essence of the focusing illusion, which can be described in a single sentence:

Nothing in life is as important as you think it is when you are thinking about it.

The origin of this idea was a family debate about moving from California to Princeton, in which my wife claimed that people are happier in California than on the East Coast. I argued that climate is demonstrably not an important determinant of well-being—the Scandinavian countries are probably the happiest in the world. I observed that permanent life circumstances have little effect on well-being and tried in vain to convince my wife that her intuitions about the happiness of Californians were an error of affective forecasting.

A short time later, with this debate still on my mind, I participated in a workshop about the social science of global warming. A colleague made an argument that was based on his view of the well-being of the population of planet Earth in the next century. I argued that it was preposterous to forecast what it would be like to live on a warmer planet when we did not even know what it is like to live in California. Soon after that exchange, my colleague David Schkade and I were granted research funds to study two questions: Are people who live in California happier than others? and What are the popular beliefs about the relative happiness of Californians?

We recruited large samples of students at major state universities in California, Ohio, and Michigan. From some of them we obtained a detailed report of their satisfaction with various aspects of their lives. From others we obtained a prediction of how someone “with your interests and values” who lived elsewhere would complete the same questionnaire.

As we analyzed the data, it became obvious that I had won the family argument. As expected, the students in the two regions differed greatly in their attitude to their climate: the Californians enjoyed their climate and the Midwesterners despised theirs. But climate was not an important determinant of well-being. Indeed, there was no difference whatsoever between the life satisfaction of students in California and in the Midwest. We also found that my wife was not alone in her belief that Californians enjoy greater well-being than others. The students in both regions shared the same mistaken view, and we were able to trace their error to an exaggerated belief in the importance of climate. We described the error as a focusing illusion.

The essence of the focusing illusion is WYSIATI, giving too much weight to the climate, too little to all the other determinants of well-being. To appreciate how strong this illusion is, take a few seconds to consider the question:

How much pleasure do you get from your car?

An answer came to your mind immediately; you know how much you like and enjoy your car. Now examine a different question: “When do you get pleasure from your car?” The answer to this question may surprise you, but it is straightforward: you get pleasure (or displeasure) from your car when you think about your car, which is probably not very often. Under normal circumstances, you do not spend much time thinking about your car when you are driving it. You think of other things as you drive, and your mood is determined by whatever you think about. Here again, when you tried to rate how much you enjoyed your car, you actually answered a much narrower question: “How much pleasure do you get from your car when you think about it?” The substitution caused you to ignore the fact that you rarely think about your car, a form of duration neglect. The upshot is a focusing illusion. If you like your car, you are likely to exaggerate the pleasure you derive from it, which will mislead you when you think of the virtues of your current vehicle as well as when you contemplate buying a new one.

A similar bias distorts judgments of the happiness of Californians. When asked about the happiness of Californians, you probably conjure an image of someone attending to a distinctive aspect of the California experience, such as hiking in the summer or admiring the mild winter weather. The focusing illusion arises because Californians actually spend little time attending to these aspects of their life. Moreover, long-term Californians are unlikely to be reminded of the climate when asked for a global evaluation of their life. If you have been there all your life and do not travel much, living in California is like having ten toes: nice, but not something one thinks much about. Thoughts of any aspect of life are more likely to be salient if a contrasting alternative is highly available.

People who recently moved to California will respond differently. Consider an enterprising soul who moved from Ohio to seek happiness in a better climate. For a few years following the move, a question about his satisfaction with life will probably remind him of the move and also evoke thoughts of the contrasting climates in the two states. The comparison will surely favor California, and the attention to that aspect of life may distort its true weight in experience. However, the focusing illusion can also bring comfort. Even if the move has changed his daily experience less than he expected, attention to the climate may lead him to report greater happiness. The focusing illusion can cause people to be wrong about their present state of well-being as well as about the happiness of others, and about their own happiness in the future.

What proportion of the day do paraplegics spend in a bad mood?

This question almost certainly made you think of a paraplegic who is currently thinking about some aspect of his condition. Your guess about a paraplegic’s mood is therefore likely to be accurate in the early days after a crippling accident; for some time after the event, accident victims think of little else. Over time, attention can shift as a situation becomes more familiar, though adaptation varies across people and conditions. Chronic pain, persistent noise, and severe depression can continue to draw attention. The observations cited here found that people with paraplegia could be in a fairly good mood more than half the time as early as one month after an accident, while thinking about their condition could lower their mood. Most of the time, however, paraplegics work, read, enjoy jokes and friends, and get angry when they read about politics in the newspaper. These activities can engage attention beyond the condition itself. Adaptation can involve thinking less often about a changed circumstance, but that does not mean its practical effects disappear whenever attention shifts.

One of the privileges of teaching at Princeton is the opportunity to guide bright undergraduates through a research thesis. And one of my favorite experiences in this vein was a project in which Beruria Cohn collected and analyzed data from a survey firm that asked respondents to estimate the proportion of time that paraplegics spend in a bad mood. She split her respondents into two groups: some were told that the crippling accident had occurred a month earlier, some a year earlier. In addition, each respondent indicated whether he or she knew a paraplegic personally. The two groups agreed closely in their judgment about the recent paraplegics: those who knew a paraplegic estimated 75% bad mood; those who had to imagine a paraplegic said 70%. In contrast, the two groups differed sharply in their estimates of the mood of paraplegics a year after the accidents: those who knew a paraplegic offered 41% as their estimate of the time in that bad mood. The estimates of those who were not personally acquainted with a paraplegic averaged 68%. The difference is consistent with acquaintances allowing more for adaptation. These figures describe respondents’ estimates, rather than direct measurements of the moods of people with paraplegia. Judgments about the mood of lottery winners one month and one year after the event showed exactly the same pattern.

We can expect the life satisfaction of paraplegics and those afflicted by other chronic and burdensome conditions to be low relative to their experienced well-being, because the request to evaluate their lives will inevitably remind them of the life of others and of the life they used to lead. Consistent with this idea, recent studies of colostomy patients have produced dramatic inconsistencies between the patients’ experienced well-being and their evaluations of their lives. Experience sampling shows no difference in experienced happiness between these patients and a healthy population. Yet colostomy patients would be willing to trade away years of their life for a shorter life without the colostomy. Furthermore, patients whose colostomy has been reversed remember their time in this condition as awful, and they would give up even more of their remaining life not to have to return to it. Kahneman interprets this gap as a focusing illusion affecting the remembering self. Momentary mood and an evaluation of life capture different concerns, however; a preference to avoid the condition need not be explained entirely by distorted attention.

Daniel Gilbert and Timothy Wilson introduced the word miswanting to describe bad choices that arise from errors of affective forecasting. This word deserves to be in everyday language. The focusing illusion (which Gilbert and Wilson call focalism) is a rich source of miswanting. In particular, it makes us prone to exaggerate the effect of significant purchases or changed circumstances on our future well-being.

Compare two commitments that will change some aspects of your life: buying a comfortable new car and joining a group that meets weekly, perhaps a poker or book club. Both experiences will be novel and exciting at the start. The crucial difference is that you will eventually pay little attention to the car as you drive it, but the social interaction calls for renewed attention each time you participate. By WYSIATI, you are likely to exaggerate the long-term benefits of the car, while repeated social interaction or activities such as tennis and learning the cello may continue to engage attention. The focusing illusion creates a bias in favor of goods and experiences that are initially exciting, even if they will eventually lose their appeal. Time is neglected, causing experiences that will retain their attention value in the long term to be appreciated less than they deserve to be.