The Brooklyn Frenchman
This concept, illustrated through a French trader's sayings and statistical evidence, argues that luck and randomness are the great equalizers in capitalism, causing even the largest corporations and most celebrated individuals to eventually fall and be replaced by newcomers.
THE IDEA
A Brooklyn Frenchman
When I started trading foreign exchange, I befriended a fellow named Vincent who exactly resembled a Brooklyn trader, down to the mannerisms of Fat Tony, except that he spoke the French version of Brooklynese. Vincent taught me a few tricks. Among his sayings were “Trading may have princes, but nobody stays a king” and “The people you meet on the way up, you will meet again on the way down.”
There were theories when I was a child about class warfare and struggles by innocent individuals against powerful monster-corporations capable of swallowing the world. Anyone with intellectual hunger was fed these theories, which were inherited from the Marxist belief that the tools of exploitation were self-feeding, that the powerful would grow more and more powerful, furthering the unfairness of the system. But one had only to look around to see that these large corporate monsters dropped like flies. Take a cross section of the dominant corporations at any particular time; many of them will be out of business a few decades later, while firms nobody ever heard of will have popped onto the scene from some garage in California or from some college dorm.
Consider the following sobering statistic. Of the five hundred largest U.S. companies in 1957, only seventy-four were still part of that select group, the Standard and Poor’s 500, forty years later. Only a few had disappeared in mergers; the rest either shrank or went bust.
Interestingly, almost all these large corporations were located in the most capitalist country on earth, the United States. The more socialist a country’s orientation, the easier it was for the large corporate monsters to stick around. Why did capitalism (and not socialism) destroy these ogres?
In other words, if you leave companies alone, they tend to get eaten up. Those in favor of economic freedom claim that beastly and greedy corporations pose no threat because competition keeps them in check. What I saw at the Wharton School convinced me that the real reason includes a large share of something else: chance.
But when people discuss chance (which they rarely do), they usually only look at their own luck. The luck of others counts greatly. Another corporation may luck out thanks to a blockbuster product and displace the current winners. Capitalism is, among other things, the revitalization of the world thanks to the opportunity to be lucky. Luck is the grand equalizer, because almost everyone can benefit from it. The socialist governments protected their monsters and, by doing so, killed potential newcomers in the womb.
Everything is transitory. Luck both made and unmade Carthage; it both made and unmade Rome.
I said earlier that randomness is bad, but it is not always so. Luck is far more egalitarian than even intelligence. If people were rewarded strictly according to their abilities, things would still be unfair—people don’t choose their abilities. Randomness has the beneficial effect of reshuffling society’s cards, knocking down the big guy.
In the arts, fads do the same job. A newcomer may benefit from a fad, as followers multiply thanks to a preferential attachment–style epidemic. Then, guess what? He too becomes history. It is quite interesting to look at the acclaimed authors of a particular era and see how many have dropped out of consciousness. It even happens in countries such as France where the government supports established reputations, just as it supports ailing large companies.
When I visit Beirut, I often spot in relatives’ homes the remnants of a series of distinctively white-leather-bound “Nobel books.” Some hyperactive salesman once managed to populate private libraries with these beautifully made volumes; many people buy books for decorative purposes and want a simple selection criterion. The criterion this series offered was one book by a Nobel winner in literature every year—a simple way to build the ultimate library. The series was supposed to be updated every year, but I presume the company went out of business in the eighties. I feel a pang every time I look at these volumes: Do you hear much today about Sully Prudhomme (the first recipient), Pearl Buck (an American woman), Romain Rolland, Anatole France (the last two were the most famous French authors of their generations), St. John Perse, Roger Martin du Gard, or Frédéric Mistral?
When to use it
When evaluating a company's long-term prospects, consider that even the largest firms are not immune to failure due to randomness and competition.
In personal career planning, recognize that luck plays a significant role; build resilience to downturns and remain open to new opportunities.
When analyzing historical figures or works of art, be aware that many were forgotten not because of lack of quality but due to random shifts in taste and fads.
Investors can use this concept to avoid overconfidence in past winners and to diversify across different sectors and time periods.
FROM THEORY TO EVERYDAY LIFE
In practice
The S&P 500 Turnover
Of the 500 largest U.S. companies in 1957, only 74 remained in that select group 40 years later (1997). The rest either shrank, went bust, or were acquired. Even market giants are vulnerable to luck and competition.
Forgotten Nobel Laureates
A book series that collected works from Nobel Prize winners in literature became obsolete as many laureates (e.g., Sully Prudhomme, Pearl Buck, Romain Rolland) faded from public consciousness, showing that fame and fortune are often temporary.
A MOMENT TO REFLECT
Put it to work.
Think of a successful person or company you admire. How much of their success might be due to luck rather than skill? Consider the role of timing and chance.
Why do socialist governments tend to protect large corporations? What does this imply about the role of luck in fostering innovation?
Reflect on a time you attributed your own success to skill but might have overlooked the role of randomness. How could you balance this perspective going forward?
CONTINUE THE CONVERSATION
Source texts
- The Black Swan The Impact of the Highly Improbable With a new section On Robustness and Fragility (Nassim Nicholas Taleb)