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Heuristics

SIFT

SIFT stands for Stop, Investigate the source, Find other coverage, and Trace the claim to its original context. It turns questions about credibility into concrete steps for finding context before assessing a piece of online content.

THE IDEA

Introducing SIFT

It’s one thing to know the context you need. It’s another to build a habit of seeking it out. In our scholarly work, we’ve often pretested participants on examples, telling them that they should assess the credibility of a claim by whatever means might help, including leaving a site and searching the web. We get a variety of responses. Some participants remained glued to the original website, descending into “plausibility analysis”—that is, given what I know, do I think this thing is likely to have happened? Does it “sound” right? Never mind that the issue at hand is about cell biology and one’s experience consists solely of having watched the TV show House, M.D.

More perplexing is the response of a smaller number of participants, often formulated as “I’d have to know.” For example, a student might say, “To know if this was credible, I’d have to know more about the author.” That’s true, of course, but misses the bigger question: What’s stopping the student from finding out more? It’s a simple act of opening another tab and starting the search. Still, for some students, the gap between thought and action proves to be too large.

For this reason, the main tool we give students is formulated not as a set of questions to ask but as a set of things to do before they start reasoning about a specific piece of content that reaches them through the web. Here’s a brief definition of these “things to do,” used in SIFT. We’ve put them in an easy-to-remember acronym: SIFT.

  • Stop. Ask yourself what you really know about the claim and the source that’s sharing it. For the moment, forget about questions of truth or falsehood. Do you really know what you’re looking at? Are you sure? If you find it upsetting or surprising, why?
  • Investigate the source. Do a quick check to see if the source is trustworthy for this purpose. In a lot of cases, for simple claims, you can stop here if the source is good.
  • Find other coverage. Whether you are looking at a news report or a research claim, take a second to zoom out and see what other sources say. If the story or claim is not being picked up by other reputable sources, proceed cautiously.
  • Trace the claim, quote, or media to the original context. Sometimes the first source you encountered isn’t great, but it links to where it got its information. Go to that original source and judge (a) whether it’s reputable, and (b) whether it actually supports the assertion.

When to use it

  • Evaluating health advice shared on social media before acting on it.

  • Assessing the credibility of news articles from unfamiliar sources.

  • Verifying quotes or statistics used in a research paper or blog post.

  • Determining if a viral video's caption accurately represents the original footage.

FROM THEORY TO EVERYDAY LIFE

In practice

01

Applying SIFT to a viral health claim

Suppose you see a social media post claiming that eating a certain fruit cures cancer. Using SIFT: Stop and consider your knowledge about cancer treatments. Investigate the source—is it a known medical site or an anonymous account? Find other coverage—do reputable news outlets or medical journals report this? Trace the claim—does the post link to a study? Go to that study and check if it really supports the claim or if it's misrepresented.

02

Using SIFT to evaluate a news article about a political event

You come across a headline from an unfamiliar site. Stop and assess your emotional reaction. Investigate the source by searching for its reputation. Find other coverage from major news outlets. If the article quotes a report, trace the quote to the original transcript or document to verify accuracy.

✳

A MOMENT TO REFLECT

Put it to work.

  1. When you encounter a surprising claim online, what typically stops you from opening a new tab to investigate it further?

  2. How can you remind yourself to 'Stop' before reacting emotionally to content?

  3. After tracing a claim to its original context, how does that change your assessment of its credibility?

Often confused with

CONTINUE THE CONVERSATION

Source texts

  • Verified How to Think Straight, Get Duped Less, and Make Better Decisions about What to Believe Online (Mike Caulfield, Sam Wineburg)
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