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Cognitive Biases

Say, "Whoopsadaisy, What Happened Here?"

Blues, who believe they never make mistakes, tend to ignore evidence of failure and continue with irrelevant tasks rather than admit a project has crashed.

THE IDEA

Say, "Whoopsadaisy, What Happened Here?"

Mistakes are made by blockheads and careless people. Blues don’t make mistakes, so when everyone else makes a mess of things and disrupts his plans a Blue might simply close the door and refuse to listen. He doesn’t want to hear that the project has crashed; he just wants to keep doing his part—even if that task no longer makes any sense.

When to use it

  • In a business meeting, a team leader ignores data showing declining sales and insists on following the original strategy.

  • In personal finance, someone continues to invest in a failing stock because they are embarrassed to sell at a loss.

  • In academia, a researcher refuses to abandon a hypothesis despite mounting contradictory evidence.

  • In everyday life, a person persists with a broken appliance rather than replacing it, because replacing it feels like admitting they made a poor purchase.

FROM THEORY TO EVERYDAY LIFE

In practice

01

Managerial Denial

A marketing manager continues to allocate budget to a failing campaign, ignoring reports of poor ROI, because admitting failure would contradict their self-image as a competent decision-maker.

02

Academic Misguided Persistence

A graduate student keeps pursuing a research hypothesis that data clearly refutes, refusing to attend seminars that might challenge their approach, because they believe a 'good' researcher never makes mistakes.

✳

A MOMENT TO REFLECT

Put it to work.

  1. Have you ever continued a task even after realizing it was futile? What drove that behavior?

  2. How can you recognize when you are ignoring bad news about a project?

  3. What strategies can help you admit mistakes and change course productively?

CONTINUE THE CONVERSATION

Source texts

  • Surrounded By Idiots (Thomas Erikson)
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