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Heuristics

Optimal Stopping

Optimal stopping is a mathematical framework for deciding when to stop evaluating options in a sequential search, balancing the trade-off between exploring new opportunities and committing to a current one. The 37% Rule, derived from the secretary problem, advises looking at the first 37% of options to set a threshold, then selecting the next best option that exceeds it.

THE IDEA

Optimal Stopping

Optimal stopping problems involve deciding the right moment to take a particular action, based on sequentially observed random variables, to maximize an expected payoff. The classic secretary problem asks: given a known number of applicants interviewed one by one, how to maximize the probability of hiring the best? For a large pool, reject approximately the first n/e applicants (about 37%) and then choose the next one who is better than all previous ones. The success probability approaches 1/e (~37%).

The 37% Rule

For a pool of n applicants, the probability of success using the 37% Rule converges to 1/e as n grows. Stopping problems also arise in dating, house sales, parking and gambling, but those settings can require different models and stopping rules. The key assumptions are: no recall of past applicants, only relative ranks matter, and the order is random.

Variants and Extensions

  • Full-information problem: If you know the actual value of each applicant (absolute ratings), the optimal strategy involves a sequence of decreasing thresholds, not a fixed percentage. Early in the search, you can be picky; later, you lower your standards.
  • Rejection and recall: If past applicants can be revisited later, the strategy changes; you may look longer before starting to offer.
  • Maximizing expected rank: Instead of just the best, you may care about the average rank. This results in a different threshold rule.

Applications

  • Looking for love: The book compares Kepler’s search for a second wife with the 37% Rule, describing 11 candidates and a decision after the first 4. This is an analogy to the stopping problem, not evidence that he deliberately followed its strategy.
  • Selling a house: Set a reservation price based on the trade-off between waiting for a better offer and incurring carrying costs. The first offer above that threshold is accepted.
  • Parking: On a street with uncertain spots, the optimal strategy is to start looking seriously for a spot only when you are close to your destination, based on the probability of finding a spot.
  • Quitting while ahead: In a sequence of gambles with risk of total loss, stop when accumulated gains exceed a calculated threshold.

Satisficing

Herbert Simon introduced satisficing as a behavioral alternative to optimization: set a threshold of 'good enough' and stop at the first option that meets it. This mirrors optimal stopping solutions and describes actual human decision-making.

When to use it

  • Recruiting: examine whether a sequential hiring process meets the assumptions behind the 37% Rule before using its threshold.

  • Comparing personal searches with stopping models: identify whether the pool size, recall options and objective are defined well enough for the analogy to help.

  • Shopping: When considering sequential price offers (e.g., bidding on a house), set a reservation price based on expected future offers.

  • Parking: Optimal strategy for cruising for a parking spot to minimize time and distance walked.

FROM THEORY TO EVERYDAY LIFE

In practice

01

Kepler's Search for a Second Wife

The book compares Kepler’s search for a second wife with the 37% Rule to illustrate learning about a pool of candidates before committing. Its numerical analogy treats the first four as a sample (about 37% of 11). Applying that model requires assumptions about order and recall; the historical story does not establish those assumptions.

02

Selling a House

When selling a house, offers arrive sequentially. The optimal strategy is to set a reservation price based on the expected distribution of offers and the cost of waiting. For example, if the market is stable and the cost of carrying the house is 2% of the price per month, the reservation price should be set such that the expected benefit of waiting one more month equals the cost.

03

Parking Spot Search

Driving to a destination, you encounter empty parking spots with a certain probability. The optimal strategy is to first drive past a certain number of spots (or a distance) without stopping, then take the first available spot after that point. The exact number depends on the probability of a spot being free and the distance to your destination.

✳

A MOMENT TO REFLECT

Put it to work.

  1. Think of a major decision in your life (e.g., choosing a job, partner, or apartment). How does the 37% Rule apply to that search process?

  2. In what situations might it be better to stop earlier or later than the 37% Rule suggests? Consider factors like time pressure, risk tolerance, and the cost of continuing.

  3. How does the concept of satisficing relate to optimal stopping? Can you identify a time when you settled for 'good enough' instead of holding out for the best?

Connected ideas

Another lens can bring the same problem into focus.

Often confused with

References

  1. Optimal Stopping and Applications — Thomas S. Ferguson (2008)
  2. Who Solved the Secretary Problem? — Thomas S. Ferguson (1989)
  3. Recognizing the Maximum of a Sequence — John P. Gilbert and Frederick Mosteller (1966)
  4. Optimal Selection Based on Relative Rank — Y. S. Chow, S. Moriguti, H. Robbins, and S. M. Samuels (1964)
  5. Dynamic Programming and Decision Theory — D. V. Lindley (1961)
  6. The High Cost of Free Parking — Donald Shoup (2005)
  7. A Behavioral Model of Rational Choice — Herbert A. Simon (1955)

CONTINUE THE CONVERSATION

Source texts

  • Algorithms to Live By The Computer Science of Human Decisions (Brian Christian, Tom Griffiths)
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