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Heuristics

Listen to people you share intellectual common ground with

People are more receptive to arguments from those who share their intellectual background or values, as common ground builds trust and allows the arguer to frame their case in terms the listener already finds compelling.

THE IDEA

LISTEN TO PEOPLE YOU SHARE INTELLECTUAL COMMON GROUND WITH

Galef’s account in chapter 10 describes climate change skeptic Jerry Taylor in a state of uncertainty. He had been alarmed to discover that a scientist on his side had misrepresented the facts and disturbed that the sources he had been citing were shakier than he realized. He still thought the basic arguments for climate change skepticism were correct . . . but he had become much less certain of his position than he once was.

Taylor remained in that state of uncertainty for several years, until a friend set up a meeting for him with a climate activist named Bob Litterman. When you hear “activist,” you might picture someone sporting hemp and tie-dye who has chained themselves to a tree in an act of protest. But Litterman wasn’t a typical activist. His day job was running Kepos Capital, an investment advisory firm, which he founded after spending more than two decades at Goldman Sachs. Litterman was a prestigious figure in the field of risk management, having developed one of the most popular models used by investors to allocate their portfolios optimally.

In their meeting, held at the Cato Institute in 2014, Litterman made an argument for taking action on climate change that Taylor hadn’t heard before. Catastrophic climate change is a nondiversifiable risk, Litterman said. That means there’s nothing you can invest in that could hedge against the possibility of it happening. In normal circumstances, investors are willing to pay huge sums of money to avoid nondiversifiable risks. And by that same logic, Litterman argued, we as a society should be willing to invest a large amount of money in preventing the possibility of catastrophic climate change.

Litterman, Taylor, and one of Taylor’s colleagues argued for an hour and a half. After Litterman left, Taylor turned to his colleague and said: “It looks like our position just got shredded to pieces.” Shortly after that conversation, Taylor left the Cato Institute and became an activist for climate action—described by Galef as the only professional climate change skeptic known to her at the time to have switched sides.

Why was that disagreement so productive? Because even though Litterman was on the other side of the climate change issue, he was nevertheless someone with “instant credibility with people like me,” Taylor said later. “He is from Wall Street. He is kind of a soft Libertarian.”

Knowing that you have intellectual common ground with someone makes you more receptive to their arguments right off the bat. It also makes it possible for them to explain their side in your “language.” Litterman’s case for climate action relied on economics and uncertainty, a language Taylor already found compelling. To someone like Taylor, one conversation with a climate activist who can make their case in those terms is going to be far more valuable than one hundred conversations with activists who talk about humanity’s moral responsibility to Mother Earth.

When to use it

  • When discussing controversial topics with someone of a different background, identify shared values or expertise first.

  • In a negotiation, establish common ground before presenting your case to increase receptivity.

  • When trying to persuade a colleague from another department, frame your argument using concepts and terminology from their field.

FROM THEORY TO EVERYDAY LIFE

In practice

01

Jerry Taylor's conversion on climate change

Climate change skeptic Jerry Taylor was open to arguments from Bob Litterman, a libertarian-leaning Wall Street veteran, because they shared intellectual common ground. Litterman framed his case using the economic concept of nondiversifiable risk—a language Taylor already respected. As a result, Taylor changed his position and became a climate activist.

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A MOMENT TO REFLECT

Put it to work.

  1. Think of a time you changed your mind because of someone you respected. What common ground did you share?

  2. How can you find common intellectual ground with someone who holds opposing views before discussing a contentious topic?

  3. What 'language' (e.g., economics, ethics, data) do you find most persuasive, and how could an opponent use it to communicate with you?

CONTINUE THE CONVERSATION

Source texts

  • The Scout Mindset (Julia Galef)
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