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Mental Models

Knowing the Right Time

Musashi advises assessing your own readiness, your opponent’s strengths and weaknesses, and the situation before choosing when to act.

THE IDEA

KNOWING THE RIGHT TIME

How do you feel about going into combat? Is your spirit correct at all times? Are you feeling strong? Do you feel slightly uneasy? It is important that you understand yourself with regard to the possibility of fighting. Another consideration is that the enemy has these thoughts as well. The better you know the opponent, the better equipped you are for battle. The skill you need to win a battle lies in knowing the enemy’s strengths and weaknesses. You achieve this through constantly practicing with the attitude of destroying the enemy, knowing where you are at all times, and understanding your relationship to the battle. Knowing the time means that you can instantly assess a situation and act accordingly. When you have acquired the correct attitude, you will be able to easily beat the enemy because you will be truly prepared to go into combat with an understanding of all the skills and abilities that you and your opponent possess.

Figure from the source book

When to use it

  • Military commanders deciding when to engage based on troop morale and enemy intelligence.

  • Entrepreneurs timing product launches based on market conditions and competitor actions.

  • Athletes choosing the right moment to execute a strategic move against an opponent.

  • Managers determining when to raise a difficult issue with a colleague based on emotional readiness.

FROM THEORY TO EVERYDAY LIFE

In practice

01

Business Competition

A startup founder constantly evaluates their own team's morale, resources, and product readiness while also researching competitors' strengths and weaknesses (e.g., market share, funding, talent). They wait for the right moment to launch a new product—when they feel prepared and the competitor is vulnerable—rather than rushing into the market.

✳

A MOMENT TO REFLECT

Put it to work.

  1. How can you objectively assess your own readiness (emotional, physical, strategic) before a major decision?

  2. What key information about your opponent or competitor do you currently lack, and how could you gather it?

  3. In what areas of your life might you be acting too early or too late due to poor self-awareness?

CONTINUE THE CONVERSATION

Source texts

  • Musashis book of five rings the definitive interpretation of Miyamoto Musashis classic book of strategy (Kaufman, SteveMiyamoto, Musashi)
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