Judgments of Disease Likelihood for Self
A table of individuals’ judgments about their own likelihood of disease.
THE IDEA
Table 4.1. Judgments of Disease Likelihood for Self
Note: N = 20 per cell. 1 = very likely; 10 = very unlikely.
When to use it
Understanding how patients perceive their own health risks in medical settings.
Designing public health communications that account for biased self-perception of disease likelihood.
A MOMENT TO REFLECT
Put it to work.
How might the way you judge disease likelihood for yourself differ from your judgment for others?
What cognitive biases could influence the ratings in this table?
CONTINUE THE CONVERSATION
Source texts
- Heuristics and Biases The Psychology of Intuitive Judgment (Thomas Gilovich, Dale Griffin, Daniel Kahneman)