Challenging assumptions
An assumption can limit the solutions you consider without appearing in the stated problem. De Bono recommends identifying those hidden limits and testing whether they are necessary before treating the problem as unsolvable.
THE IDEA
Assumptions and clichés are the patterns that shape much of our thinking. A cliché can be a stereotyped phrase, a habitual way of describing something, or even an idea itself. While we often focus on rearranging such standard ideas into new combinations, lateral thinking demands that we also restructure the very patterns we take for granted. Many assumptions persist not because they are continually re‑validated but simply through historical continuity. This is not a call to undermine every assumption and fall into indecision; on the contrary, acknowledging that any pattern can be challenged gives us greater freedom to use assumptions without becoming imprisoned by them.
The shape puzzle analogy
Imagine you are given three shapes and asked to arrange them into a single, easily described form. Finding a satisfactory arrangement may prove difficult as long as you treat each piece as fixed. If, however, you re‑examine the shapes themselves – for instance, by splitting the larger square in two – a simple overall arrangement suddenly becomes obvious. Someone who had assumed the pieces were unalterable might cry “cheating.” But the very protest reveals the hidden boundary: the assumption that the shapes could not be changed.
Boundaries in problem solving
Every problem‑solver imposes boundaries to make the search for a solution more manageable. Knowing an address is north of the Thames narrows the search; knowing it is within walking distance of Piccadilly Circus narrows it further. Such limits are useful when the information is reliable. A limit merely assumed, however, can exclude the place where the answer lies. When another person solves the problem by stepping outside those limits, the instinctive reaction is “cheating” – yet the real trap was the boundary, not the solution. A wrong boundary can make a problem as impossible to solve as looking for a south‑London address exclusively north of the river.
Examples
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The flower seller: Late one Saturday morning a flower seller offers a large bunch of carnations for a surprisingly low price. The buyer assumes the entire bunch in the seller’s hand is the bargain and pays. The seller then detaches a small, pre‑wrapped bunch of about four carnations and hands them over. The assumption about what “a large bunch” referred to was entirely the buyer’s own.
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The housing estate: At the ceremonial opening of a new housing estate, everything appears slightly undersized – ceilings, doors, windows. The cause is eventually traced to someone having cut an inch off the end of every measuring stick used by the workmen. Because the sticks were the very tools for verifying everything else, no one thought to question their accuracy.
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The pear brandy: A bottle of Swiss pear brandy contains a fully grown pear. How did the pear get inside? Most people assume the bottle was sealed around an adult pear – either the neck was closed afterwards or the bottom was affixed later. The critical assumption is that the pear entered the bottle as a fully grown fruit. In reality, a branch bearing a tiny bud was inserted through the neck, and the pear grew inside the bottle.
The practical question is which limits belong to the problem and which you have added. Assumptions make everyday thinking manageable; noticing them lets you test or revise the ones that obstruct a solution.
When to use it
When a business problem seems unsolvable, systematically list and challenge each assumed constraint.
In scientific research, question long-held theories by testing the foundational assumptions on which they rest.
In personal decision-making, examine habitual thoughts (e.g., 'I can't do that') and ask if they are truly valid or just inherited.
During product design, encourage team members to articulate and then deliberately break the 'rules' of the industry.
When a problem remains stuck, distinguish the stated requirements from limits added during earlier attempts.
During a team brainstorm, ask where each important constraint came from and who could confirm it.
When feeling stuck in a personal habit, examine the assumptions supporting that habit and consider alternative behaviors.
In decision-making processes, test the validity of key assumptions against evidence before proceeding.
FROM THEORY TO EVERYDAY LIFE
In practice
The flower seller
A buyer assumes the low price applies to the whole bunch of carnations in a seller’s hand. The seller instead detaches a smaller wired bunch. The story exposes an assumption about what was being offered.
The housing estate
At the opening of a new estate, everything (ceilings, doors, windows) seemed slightly low. It turned out that someone had sabotaged the workmen's measuring sticks by cutting an inch off the end. The workmen had assumed the sticks were correct, illustrating how a flawed assumption can propagate errors.
The pear brandy bottle
A Swiss pear brandy contains a whole pear inside the bottle. People commonly assume the pear was placed in the bottle fully grown, but the trick is that a tiny bud on a branch was inserted through the neck and the pear grew inside, challenging the assumption about the pear's size at insertion.
Business Pricing Strategy
A company assumes customers choose only on price. Interviews and purchase tests could reveal whether some customers would pay for particular features before the company commits to a premium line.
Educational Methods
An educator questions whether lectures suit a particular learning objective and compares them with discussion or practical exercises. The question is which method helps these students learn this material.
A MOMENT TO REFLECT
Put it to work.
Think of a current problem you're facing: what are the unspoken boundaries or rules you are taking for granted?
Recall a time when you or someone else cried 'cheating' at a solution – what assumption was being violated?
Identify an assumption in your daily life that persists mainly because of historical habit rather than current validity.
Which constraint in your current problem is documented, and which is merely something you expect to be true?
What evidence would make you keep an assumption after challenging it?
How could you test a disputed assumption without committing to a costly change?
CONTINUE THE CONVERSATION
Source texts
- Lateral Thinking A Textbook of Creativity (Edward de Bono)
- Lateral Thinking A Textbook of Creativity (Edward de Bono)