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Logical Fallacies

Appeal to Authority

Using an authority as evidence when the authority is not actually an expert on the relevant facts. This fallacy occurs when an irrelevant authority is used to add credibility to a claim.

THE IDEA

Appeal to Authority

argumentum ad verecundiam (also known as: argument from authority, appeal to false authority, argument from false authority, ipse dixit, testimonials [form of])

Definition: Treating someone’s authority as support for a claim outside their expertise. The problem is the mismatch between the person’s competence and the claim being made.

Logical Form:

  • Person A is an authority on subject S.
  • Person A makes claim C about subject T, which is not S.
  • Therefore, claim C is true.

Example #1: 5th grade teacher: "I have been teaching 5th graders for 30 years, so I know why girls go crazy for boys."

Explanation: Even if the teacher were an authority on education or child development, her belief about romantic motivations is speculative, not a matter of established expertise. Her experience does not make her an authority on the psychology of attraction.

Example #2: The Pope may believe what he says, and perhaps the Pope is not a liar, but the Pope is not an authority on the fact that the bread and wine is actually transformed into Jesus’ body and blood. After all, how much flesh and blood does this guy Jesus actually have to give?

Explanation: Distinguish a statement about what the Church teaches from an argument intended to establish that teaching for someone who does not accept its authority. Citing the Pope may identify Catholic doctrine; it does not, by itself, establish the doctrine’s truth for every audience. The joke about quantities of flesh and blood does not refute the doctrine either.

Example #3: Unable to defend his argument that the Earth is flat, Paul said that his friend Oliver was a qualified botanist who also believed the Earth to be flat, and had even seen it from up in a tree.

Explanation: Oliver’s expertise in botany gives him no special insight into the shape of the Earth. Simply having a degree in a scientific field does not make one an authority on all scientific matters, especially when the claim contradicts well-established physics and astronomy.

Exception: Relevant expertise can provide a reasonable basis for accepting a claim. It remains evidence to evaluate: consider the expert’s competence, the basis of the judgment, and what other qualified experts say. Even a witness’s claim to direct knowledge raises questions about the testimony’s reliability.

Tip: Ask what the cited person knows about this particular claim and how they know it.

Variation: Testimonials are statements from “authorities” in the sense that they claim to know about what they are testifying to. In business, vendor-provided testimonials should not be taken too seriously, as they can easily be exceptions to the norm or entirely fabricated — as in, “John G. from Ohio says...”

When to use it

  • Evaluating health advice from a celebrity or influencer who is not a medical professional.

  • Assessing a scientific claim made by a non-expert in a news article or social media post.

  • In a courtroom, determining whether an expert witness's credentials are relevant to the case.

  • When a politician cites a study from a think tank without verifying the think tank's expertise.

  • Checking whether a financial commentator’s credentials cover the investment they recommend.

  • Assessing a product endorsement by an athlete with no expertise in the product's technology

  • Debating climate change and citing a politician rather than climate scientists

  • Distinguishing an author’s personal opinion from a historical conclusion supported by their research.

FROM THEORY TO EVERYDAY LIFE

In practice

01

5th grade teacher as relationship expert

A 5th grade teacher argues, 'I have been teaching 5th graders for 30 years, so I know why girls go crazy for boys.' This is an appeal to authority because teaching 5th graders does not make one an expert on romantic relationships.

02

Pope's authority on transubstantiation

Citing the Pope can establish what Catholic doctrine teaches about transubstantiation. Using that citation alone to establish the doctrine’s truth to someone who does not accept ecclesiastical authority leaves the disputed premise unsupported.

03

Flat Earth and Botanist

Unable to defend his argument that the Earth is flat, Paul said that his friend Oliver was a qualified botanist who also believed the Earth to be flat, and had even seen it from up in a tree.

✳

A MOMENT TO REFLECT

Put it to work.

  1. Think of a time you accepted a claim because an authority figure made it. Did that authority have genuine expertise on the topic?

  2. How can you distinguish between a legitimate authority and a false authority in a debate or advertisement?

  3. Why might advertisers use celebrity endorsements even when the celebrity has no expertise on the product?

  4. What evidence would you seek if two qualified experts disagreed?

  5. Does the person’s expertise cover the specific claim, or only a neighboring subject?

  6. How much confidence should relevant expert testimony provide when its evidence is not available to you?

CONTINUE THE CONVERSATION

Source texts

  • Wisdom Theory 100 Mental Models (2020) (Wisdom Theory)
  • Logically Fallacious - The Ultimate Collection of Over 300 Logical Fallacies
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