Alternatives Heuristic
A decision-making heuristic that involves generating multiple distinct options or solutions to a problem, avoiding fixation on a single approach.
THE IDEA
Alternatives
The Alternatives heuristic encourages you to consider different approaches to a problem so you can expand the range of possible solutions and make more informed decisions. Examples include:
- The two rectangular slices (see figure overleaf)
- The cutting out of the small square
- The diagonal cut
When to use it
Deciding on a career path by listing multiple options beyond the obvious ones.
Brainstorming product features to increase innovation.
Choosing a research methodology by comparing several approaches.
FROM THEORY TO EVERYDAY LIFE
In practice
Cutting Alternatives
In a problem about dividing a shape, three alternatives are: the two rectangular slices, cutting out a small square, or making a diagonal cut.
A MOMENT TO REFLECT
Put it to work.
When facing a problem, what are the different alternatives you can consider?
How can you ensure you generate a diverse set of alternatives?
What assumptions might limit the range of alternatives you consider?
CONTINUE THE CONVERSATION
Source texts
- Lateral Thinking A Textbook of Creativity (Edward de Bono)