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Mental Models

Alternatives

Look for other ways to interpret a situation or solve a problem before settling on the first plausible answer. Comparing alternatives can reveal overlooked choices and clarify the value of the best option you would give up.

THE IDEA

Alternatives

A first plausible answer can crowd out other possibilities. Deliberately look for different descriptions, interpretations or solutions before deciding. In lateral thinking, this means trying another way to see the same situation. In a decision, it also means comparing what each choice offers with the best alternative you would give up.

Illustration

A classic image shows a boy sitting on a park bench, his presence leaving a dry, empty spot. That empty space is a visual metaphor for all the alternatives his choice has blocked: someone else could sit there, the bench could be used for something else entirely. The same principle appears in everyday perception: a simple diagram of two circles joined by a line can be described as “two circles joined by a line,” “a line with a circle at either end,” or “two tails meeting,” each description highlighting a different structural truth. A milk bottle half-filled with water can be framed as “half full” or “half empty,” but also as “half a pint of water in an empty one-pint milk bottle” or “a half-empty bottle of water.” Each alternative description carries its own emotional and judgmental weight. Even an action as simple as climbing a ladder borrows its meaning from the set of interpretations you consider: is it a rescue, a suicide threat, an escape, or a stunt? The alternatives you generate determine how you respond.

Comparing Alternatives

  • Opportunity Cost: The most immediate consequence of alternatives is that every choice consumes resources—time, money, attention—that could have been spent on the next best option. Ask which alternative you would otherwise choose; its value is the opportunity cost.
  • Expanding the Set: Generate other solutions, descriptions or interpretations to test whether you have settled too quickly. Stop when further searching is unlikely to justify the time it takes.
  • Framing Shapes Choice: How alternatives are described influences decisions and emotional reactions. The same physical reality (“a half-filled milk bottle”) can be framed multiple ways, each evoking a different judgment. Framing can influence what people notice, though it does not determine the outcome.
  • Satisficing vs. Maximizing: Some people search exhaustively for the best possible alternative (maximizing), while others stop once a “good enough” option emerges (satisficing). Both strategies have costs, and awareness of your default tendency helps when the stakes change.
  • No Single Correct Description: The same object can support several useful descriptions. The overlapping squares that can also be seen as “three squares” or “two L shapes embracing a gap” remind us that alternative viewpoints can coexist. Try another description when the familiar one leaves you stuck.
  • Alternatives in Life Philosophy: The model extends to deeply held assumptions. For example, compare what you gain from learning about complex issues with the satisfaction you find in familiar, tangible work. Neither description settles what you should value.

In Practice

When facing a decision, make a habit of listing at least three distinct alternatives before choosing. For each, ask not only “what does this offer?” but “what am I giving up by not choosing the others?” When you encounter a problem that seems to have only one obvious solution, pause and generate at least five alternative descriptions or interpretations of the situation—deliberately forcing different perspectives often reveals overlooked paths. In communication, experiment with reframing: a “budget cut” might be presented as an “efficiency gain,” but that description needs evidence of improved efficiency. A “half-full” bottle may be just the resource you need. For broader life choices, periodically articulate the unspoken alternatives to your current path; writing down what a “simpler” or “riskier” version of your life would look like can clarify what you truly value. Compare the alternatives against your actual constraints and priorities.

When to use it

  • During brainstorming sessions, to generate a wide range of ideas before narrowing down.

  • In product design, to explore multiple user needs, contexts, and form factors.

  • In conflict resolution, to understand different perspectives and find a compromise.

  • In scientific research, to propose several hypotheses before testing.

  • Brainstorming multiple solutions to a design challenge.

  • Re-evaluating a business strategy by considering different organizational structures.

  • Solving a puzzle or riddle by exploring different interpretations.

  • In negotiations, present the same offer using different frames to appeal to the other party’s values.

  • In personal growth, reframe a failure as a learning opportunity to reduce anxiety and increase motivation.

  • In marketing, describe product features in terms of customer benefits rather than technical specifications.

  • In conflict resolution, help each party articulate their perspective before seeking common ground.

  • Choosing between investment options: compare returns, risks, and liquidity of each alternative before committing.

  • Allocating team resources: identify feasible uses of a budget and compare the expected benefits of each project.

  • Personal time management: before scheduling an activity, consider what other valuable activity you might be displacing.

  • Negotiation: generate multiple alternative proposals to increase the chance of finding a mutually beneficial agreement.

  • Brainstorming multiple approaches to a business challenge

  • Personal decisions like buying a house or changing jobs

  • Strategic planning to explore different market entry strategies

  • Creative writing to generate diverse plot developments

  • Deciding whether to change careers from a stable job to a more fulfilling but uncertain path.

  • Evaluating the pros and cons of moving to a new city versus staying in a familiar environment.

  • Choosing between leisure activities that provide relaxation versus those that might expose you to uncomfortable truths.

  • Assessing whether to adopt new technologies in a family farm or stick with traditional, hands-on methods.

FROM THEORY TO EVERYDAY LIFE

In practice

01

Describing a Simple Shape

Consider the same image described in different ways: two circles joined by a line can also be seen as a line with circles at each end, or as two circles with tails meeting, or as two pieces of guttering stacked. Each alternative description reframes the same object, highlighting different aspects.

02

Product Design

When designing a chair, instead of only considering a four-legged chair, generate alternatives like a bean bag, a hammock, a kneeling chair, or a standing desk stool. Each alternative serves different needs (comfort, posture, space) and opens up new design possibilities.

03

Visual Puzzle

The shapes described—two overlapping squares, three squares, two L shapes embracing a square gap, and a rectangle divided into half with the two pieces pushed out of line—represent alternative ways to view the same set of elements, illustrating how a single problem can be restructured.

04

The glass of water

Describing the same bottle as 'half empty', 'half filled', or 'half a pint in a pint bottle' draws attention to different features of its contents.

05

Project status

A project that is 50% complete can be framed as '50% done' (optimistic) or '50% remaining' (emphasizing work ahead). Each framing may affect team morale and stakeholder expectations.

06

Job Offer Decision

You receive two job offers: Job A pays $80,000 but requires long hours; Job B pays $70,000 with a better work-life balance. If you choose Job A, you give up Job B as a whole, including its pay, free time and working conditions. The value of that forgone option is the opportunity cost.

07

Spending Time on a Project

You have one free evening. You can either study for an exam, exercise, or socialize. If you study, the opportunity cost is the value of whichever other activity you would have chosen. Compare those benefits before committing the evening.

08

Choosing a Career Path

Instead of jumping at the highest salary offer, list alternatives considering work-life balance, growth opportunities, and personal satisfaction. This combats anchoring on money.

09

Negotiating a Contract

Before accepting an initial proposal, brainstorm alternative terms (e.g., flexible hours, equity, bonuses) to uncover better outcomes.

010

Choosing Between Education and Familiar Work

A person considering higher education might compare the opportunities it offers with the pay, familiarity and satisfaction of their current work.

011

Farming vs. Modern Technology

A farmer deciding between traditional methods and modern technology might consider the tangible rewards of manual work (seeing crops grow) versus the efficiency of machines, but also the potential loss of connection to the land.

✳

A MOMENT TO REFLECT

Put it to work.

  1. Think of a current problem you are facing. How many alternative solutions can you generate in five minutes? List them without judgment.

  2. Recall a time when you accepted the first answer too quickly. How might considering alternatives have changed the outcome?

  3. How can you deliberately create multiple descriptions or interpretations of a situation to uncover hidden opportunities?

  4. How can you reframe a current problem by considering alternative arrangements of its components?

  5. What assumptions are you making that might limit your view of alternatives?

  6. How might changing the description of a current challenge alter your emotional response or approach?

  7. What automatic framings do you tend to default to in stressful situations?

  8. Can you recall a dispute where both parties described the same facts differently? How did that affect the outcome?

  9. Think of a recent decision you made quickly. What alternatives did you ignore, and how might they have changed your outcome?

  10. When you are stuck in ‘analysis paralysis,’ which criteria would help you narrow the alternatives and decide?

  11. How does the concept of alternatives relate to the feeling of regret after a decision? Can regret be reduced by evaluating alternatives more systematically?

  12. Think of a recent decision. What alternatives did you consciously consider?

  13. What constraints (time, information, beliefs) limited your exploration of alternatives?

  14. How would you advise a friend who is stuck on a single option?

  15. In what ways might the alternatives you are considering actually increase your overall dissatisfaction?

  16. How does the comfort of familiarity influence your decisions about change?

  17. What tangible outcomes would make an alternative more rewarding to you than your current situation?

Connected ideas

Another lens can bring the same problem into focus.

Often confused with

CONTINUE THE CONVERSATION

Source texts

  • Lateral Thinking A Textbook of Creativity (Edward de Bono)
  • Lateral Thinking A Textbook of Creativity (Edward de Bono)
  • Lateral Thinking A Textbook of Creativity (Edward de Bono)
  • Lateral Thinking A Textbook of Creativity (Edward de Bono)
  • Lateral Thinking A Textbook of Creativity (Edward de Bono)
  • Lateral Thinking A Textbook of Creativity (Edward de Bono)
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