Advice is Cheap, Very Cheap
Taleb doubts that philosophical advice alone can teach people to suspend judgment reliably. He argues that evaluations are woven into perception and that people often fail to apply abstract advice under strain.
THE IDEA
ADVICE IS CHEAP, VERY CHEAP
It is not a good habit to stuff one’s text with quotations from prominent thinkers, except to make fun of them or provide a historical reference. They “make sense,” but well-sounding maxims force themselves on our gullibility and do not always stand up to empirical tests. So I chose the following statement by the überphilosopher Bertrand Russell precisely because I disagree with it.
The demand for certainty is one which is natural to man, but is nevertheless an intellectual vice. If you take your children for a picnic on a doubtful day, they will demand a dogmatic answer as to whether it will be fine or wet, and be disappointed in you when you cannot be sure. …
But so long as men are not trained [emphasis mine] to withhold judgment in the absence of evidence, they will be led astray by cocksure prophets … For the learning of every virtue there is an appropriate discipline, and for the learning of suspended judgment the best discipline is philosophy.
The reader may be surprised that I disagree. It is hard to disagree that the demand for certainty is an intellectual vice. It is hard to disagree that we can be led astray by some cocksure prophet. Where I beg to differ with the great man is that I do not believe in the track record of advice-giving “philosophy” in helping us deal with the problem; nor do I believe that virtues can be easily taught; nor do I urge people to strain in order to avoid making a judgment. Why? Because we have to deal with humans as humans. We cannot teach people to withhold judgment; judgments are embedded in the way we view objects. I do not see a “tree;” I see a pleasant or an ugly tree. It is not possible without great, paralyzing effort to strip these small values we attach to matters. Likewise, it is not possible to hold a situation in one’s head without some element of bias. Something in our dear human nature makes us want to believe; so what?
Philosophers since Aristotle have taught us that we are deep-thinking animals, and that we can learn by reasoning. It took a while to discover that we do effectively think, but that we more readily narrate backward in order to give ourselves the illusion of understanding, and give a cover to our past actions. The minute we forgot about this point, the “Enlightenment” came to drill it into our heads for a second time.
I’d rather degrade us humans to a level certainly above other known animals but not quite on a par with the ideal Olympian man who can absorb philosophical statements and act accordingly. Indeed, if philosophy were that effective, the self-help section of the local bookstore would be of some use in consoling souls experiencing pain—but it isn’t. We forget to philosophize when under strain.
When to use it
When evaluating self-help books or training programs, be skeptical of their promised effectiveness and look for behavioral change rather than just information.
In business, recognize that giving employees advice without addressing cognitive biases or providing practical incentives is unlikely to improve performance.
When offering personal advice, asking what practical help or conditions would make the suggested change possible.
FROM THEORY TO EVERYDAY LIFE
In practice
Self-Help Books
A person reads multiple self-help books offering advice on happiness and productivity, but fails to implement any of the strategies, demonstrating that advice alone does not change behavior.
Managerial Advice
A manager gives detailed advice to a team on how to improve efficiency, but the team ignores the advice because their ingrained habits and biases prevent them from adopting new methods.
A MOMENT TO REFLECT
Put it to work.
When have you given or received advice that was ignored? How does the concept of 'advice is cheap' affect your own decision-making?
Can you identify a situation where you thought you could learn from philosophy but failed to act?
How might you design an intervention that actually changes behavior, rather than just offering advice?
Often confused with
References
- The Problems of Philosophy — Bertrand Russell (1912)
CONTINUE THE CONVERSATION
Source texts
- The Black Swan The Impact of the Highly Improbable With a new section On Robustness and Fragility (Nassim Nicholas Taleb)